In 2011, the retail industry saw roughly $37.2B spent just on ecommerce transactions! But getting customers to open their e-wallets takes more than quality merchandise. It takes extremely creative people, smart forecasting, a reasonable timeframe and a great execution team to pull off an unforgettable promotion campaign.
The dog days of summer are primetime to begin the planning process. People start holiday shopping in the very beginning of November. It’s important to get the jump on this to get maximum benefit from your holiday promotions. Last July, Barneys New York and Lady Gaga began by identifying a wish to create a unique retail experience for shoppers and fans. Digital Surgeons brought Gaga’s Workshop to digital life by formulating a strategic campaign that chalked up over 4B organic media impressions and helped increase Barneys holiday sales by over 70%. Watch the case study and see how we stimulated consumer senses and strengthened the consumer/brand relationship.