Barneys New York Campaign Cleans House at Award Shows

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Written by Digital Surgeons,
• 3 min read

New Haven, Conn. (November, 2012) -The 2011 holiday campaign, Gaga’s Workshop, has recently concluded its award show run with some tremendous results. The digital campaign, which was created for Barneys New York by Digital Surgeons, took home a multitude of awards from various marketing and advertising councils and contests. The digital campaign consisted of a microsite with deep social and ecommerce integrations. Digital Surgeons executed the campaign with the goals of increasing holiday sales and driving in-store traffic.

  In recognition of the results provided to legendary fashion retailer Barneys New York, Digital Surgeons received an OMMA Award for Best Integrated Online Fashion Campaign. The OMMA Integrated Online Campaign Awards go to online marketing campaigns of multiple elements that show outstanding usage of online media in promotion of brands, products and services.

  Gaga’s Workshop also won big at the ClickZ Connected Marketing Awards for The Best Use of Social Media Marketing. The ClickZ Connected Marketing Awards are designed to recognize brands and organizations that have embraced creativity and interactivity to connect with their audiences – and drive results.

  Digital Surgeons was also awarded an IAB MIXX award for Social Marketing. The international IAB MIXX Awards honor the teams and talent that push interactive advertising to new levels—celebrating creatives and brands for unprecedented work in the interactive arena and elevating the creative and metric standards of the medium.

  Digital Surgeons took home a wide array of awards from the International Academy of Art’s W3 Award show. Gaga’s Workshop was awarded Gold in Social Campaigns for a Celebrity for Lady Gaga’s role as the centerpiece and artistic drive behind the campaign. Digital Surgeons were also awarded Silver in the categories of Fashion Websites and Social Fashion Campaigns. The W³ Awards honor creative excellence on the web, and recognize the creative and marketing professionals behind award winning sites, videos and marketing programs

  In Gaga’s Workshop’s final win of the award season, Digital Surgeons took home a Best in Show for Marketing Effectiveness from the Davey Awards. The annual International Davey Awards honor the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets. This Best in Show title signifies that Digital Surgeons did the most towards achieving measurable success with a small team and a small budget.

  The Gaga’s Workshop campaign ran from November 2011 until January 2012. In that time, the campaign garnered 4 Billion total earned media impressions. This resulted in a 70% increase in holiday sales for Barneys from the previous year.

  Digital Surgeons is a digital marketing agency located in New Haven, CT. Their philosophy is simple: Experiences create relationships and relationships create brands. Many of Digital Surgeons’ other clients also received awards in mobile application development, web design and branding.

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