Subscribe

Are Your Clients Too Vain? Why We Need Metrics That Matter For The Bottom Line

Written by in Strategy
on
DS_clients-vain-1400-x-475.jpg

During a recent meeting I attended with a CMO of a large, well-known brand, it quickly became apparent that one of the performance metrics he cared most about was the number of views to the brand’s YouTube channel.  Believe it or not, this perspective is more common than you think.

I challenged his thinking by asking if he would rather that his agency partner deliver his company’s product to a hundred qualified prospective buyers or a million random web surfers. His response: “I just want to have more views than my competition.”

Get more insights right to your inbox.

Email