Are You Nailing Every Customer Touchpoint? If Not, You’re Failing

Written by in Strategy on

So you have an exquisitely engineered product or an innovative service.

Sorry, but that won’t be enough to sustain growth in today’s economy. From the customer’s point of view, you’re just getting started on meeting their basic expectations.

Brands that differentiate themselves remember that driving purchase is all about creating great experiences for their customers — all-around and all the time. Product innovation by itself won’t give you a lasting lift.

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