Agile Marketing: From Waterfall to Agile Planning

Author Avatar
Written by Digital Surgeons,
• 1 min read

Today's digital environment demands more from marketers than ever before.  Consumers and brands push and pull in real time over a seemingly infinite number of media channels. In this month's agile marketing issue of Admap magazine, I chronicle the history of traditional waterfall strategic planning and how it must evolve in order to deliver memorable brand experiences.