advertising: filet o’ stuck in my head

Written by in Strategy

Congratulations McDonalds, you’ve done it…. you have successfully rented real estate in my head. like your food, the jingle in this commercial was apparently invented in a laboratory. it’s purpose: ruin the internal soundtrack to my day with your message repeating over and over and over…. you win THIS time McDonalds….

  I do take my hat off to them though. They’ve obviously struck a chord with this commercial, judging by the view counts online and the overall positive sentiment being expressed on the threads. Congratulations to Arnold Worldwide for a nice execution on this piece.

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