When technology, society and consumer behavior evolve faster than your company's ability to adapt, you run the risk of going the way of the dinosaur.
These days, companies built to last are not the strongest, the most reputable or the best funded. The survivors will be the companies that adapt fastest and that understand digital is no longer just a separate marketing channel. Digital is the new medium of human communication.
Here are three things you can do today to ensure your company isn't exiled from the product gene pool tomorrow.