The Content Management System of The Future

One website, one mobile app…life used to be so simple. We’re now deep into the next phase of the digital landscape and that means mass consumption through multiple channels. Your customers don’t want to search for answers. They want you to deliver answers via any medium they may desire. From websites and apps to bots and connected devices, this is the landscape and you need to be flexible and accessible.

Read Article

Turning Clicks into Cash Flow

​At Digital Surgeons, our focus is on using digital investment to drive dollars to the top and bottom line. We understand there’s a big difference between spending more money on digital media and strategically reallocating resources to digital growth investments that drive profits, margin and growth. To help marketers accelerate their growth and maximize their digital marketing investment, we help them understand how to turn an investment in clicks into cash flow.

Read Article

Written by VP, Digital Transformation

Why Account Based Selling is More about Digital Marketing than Sales

Account Based Selling is the easiest and fastest way to drive profitable sales growth and justify large investments in content, customer data, analytics, cloud solutions, and CRM platforms. The problem is that sales and marketing executives are struggling to pull it off. Account Based Selling has been proven to work on the biggest accounts. But it takes lots of human effort and elbow grease. The holy grail is to find ways to support high-touch Account Based Selling across hundreds of key accounts with less time, investment, and labor.

Read Article

Written by VP, Digital Transformation

Disrupt or Be Disrupted: What Every CEO Needs to Know About Digital Transformation

The rapid adoption of digital technologies by customers and competitors is disrupting every industry and creating value at an accelerated pace. CEOs no longer have the luxury of time to manage secular decline of their core business, develop strategic plans, or pursue late adopter strategies. As a result, 97% of global businesses have initiated a digital transformation initiative of some form, ‘But very few CEOs are engaged as sponsors. And consequently most of these efforts fail to get results. This article explains why CEOs need to be more vested in digital transformation to succeed.

Read Article

Written by VP, Digital Transformation