Why Account Based Selling is More about Digital Marketing than Sales

Account Based Selling is the easiest and fastest way to drive profitable sales growth and justify large investments in content, customer data, analytics, cloud solutions, and CRM platforms. The problem is that sales and marketing executives are struggling to pull it off. Account Based Selling has been proven to work on the biggest accounts. But it takes lots of human effort and elbow grease. The holy grail is to find ways to support high-touch Account Based Selling across hundreds of key accounts with less time, investment, and labor.

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Written by VP, Digital Transformation

Disrupt or Be Disrupted: What Every CEO Needs to Know About Digital Transformation

The rapid adoption of digital technologies by customers and competitors is disrupting every industry and creating value at an accelerated pace. CEOs no longer have the luxury of time to manage secular decline of their core business, develop strategic plans, or pursue late adopter strategies. As a result, 97% of global businesses have initiated a digital transformation initiative of some form, ‘But very few CEOs are engaged as sponsors. And consequently most of these efforts fail to get results. This article explains why CEOs need to be more vested in digital transformation to succeed.

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Written by VP, Digital Transformation

Reimagining the Customer Experience

Our new research report, entitled “Reimagining the Customer Experience” delves into the six dimensions that leading marketers in the retail, travel, and hospitality industries are using to redefine the customer experience so they can differentiate their brands, enhance loyalty and drive top line growth.

It profiles how marketing leaders are using the principles of design thinking to incorporate physiological, physical, or environmental tools into their experience strategies in addition to leveraging digital, mobile, and social touch points to better engage customers.

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Written by VP, Digital Transformation

Publish or Perish: A Blueprint for Fueling Modern Marketing Programs with Content

Brand publishing – which we define as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and critical to the success of the marketing organization. To help our clients create content that supports their owned media, social media, and digital marketing efforts, I recently recorded a 45-minute webinar that explains how the best marketers are making the transition from marketer to publisher.

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Written by VP, Digital Transformation

Attn: Inbound Marketers — L.E.S.S. is More

The best content is built with the fundamentals of how humans actually interact with the web, leveraging a combination of language, experience, storytelling, and search (L.E.S.S.). You need to create content that that will energize and engage your visitors. But what does that mean, and how does it inform the content we create for our visitors?

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