What Is Pokémon GO and What Can It Do for Your Brand?

Since its US release less than a week ago on July 7th, mobile augmented reality (AR) game Pokémon GO has taken both the real and virtual world by storm — it’s about to surpass Twitter’s total active daily users, it’s been downloaded more than Tinder, and Central Park is filled with budding Pokémon Masters trying to Catch ‘Em All. This undoubtedly has marketers, entrepreneurs, game designers, and anyone else designing or investing in digital, physical, and hybrid experiences scrambling to discover why Pokémon GO is such a resounding success when so many other augmented and virtual reality activations have fallen flat.

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Written by Designer

From Personalized To Predictive: How To Harness The Next Big Boom In Experience

Just as personalization made customization look trite, smart(er) AI powered by machine learning and natural language processing (NLP) engines is poised to replace the personalized with the predicted in our user experience.

Empowered by machine learning and natural language processing we can distill the unprecedented amount of consumer behavioral data now available to form predictive analytics that can begin to make sense of today’s fragmented consumer journey. When paired with advances in automation technology, these predictive analytics allow us to deliver tailored consumer experiences in real-time that put the personalized to shame.

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Written by Founder

How to Use Layered Data, Targeted Content, and Powerful Platforms to Bank Better Brand Currency

If consumer attention is currency in this fragmented media system, then it’s time to discover the best way to cash in for your brand.

Gone are the days of spray & pray campaigns and educated guesswork. Now, we can leverage limitless data sources and new ad technologies to connect with exactly the right consumers for long enough to make an impression — and you always want to make an impression.

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