NEW HAVEN, CONNECTICUT / OCTOBER 29, 2020 – Digital Surgeons, a full-service independent creative consultancy and marketing agency has brought on Jeff Mard of Longmeadow, Massachusetts to lead the agency’s growth efforts and deepen its offerings in the financial services, technology, and consumer goods industries. Mard has been named Senior Vice President of Growth.
“Digital Surgeons is committed to maturing and expanding our business with veteran talent,” said Pete Sena, Founder and Chief Executive Officer at Digital Surgeons. “With Jeff, we are adding a level of focused energy and depth of knowledge that meshes well with our core business values of curiosity, caring, adaptability, and simply believing.”
“Today, a growth mindset is critical for businesses looking to thrive in our quickly evolving economy. The addition of Jeff as our SVP of Growth will be an incredible resource for our current and future clients to ensure this mindset is carried through every stage in the customer journey,” said David Salinas, Founder and Chief Growth Officer.
Prior to Digital Surgeons, Mard served as Vice President of New Business and Innovation for Connecticut-based Cronin. While at Cronin, he led the agency through a considerable transformation that included account growth within healthcare, financial services, and consumer brands. As a senior leader, he was instrumental in the agency launch of a content production company.
For over two decades, Mard has worked with numerous visionary brands, including AT&T Wireless, Chegg, Cigna, Citigroup, Dartmouth-Hitchcock Health, Dunkin’ Brands, FRAM Automotive, Lego, MassMutual, and The Hartford. His results-focused approach has led him to be part of numerous award-winning campaigns, including the launch of numerous brands, unique digital experiences, high-impact acquisition campaigns, and successful business sales (i.e. exit to IPOs).
Mr. Mard is a well-respected thought leader and has served as a board member across multiple industry associations, including the AdClub of Connecticut and the American Association of Advertising Agencies (4A’s) National New Business Committee.
Based in New Haven, Digital Surgeons is an independently owned, creative consultancy and full-service marketing agency in Connecticut. The agency focuses on clients that believe purposely driven design can transform and improve brand value and the customer experience, and drive demand. The agency’s capabilities fall into three areas: branding (development, expression, and execution), experience (CX/UX, research, CRM, eCommerce, and design systems) and marketing (demand playbook, content production, social, paid media, and analytics). As co-owners of the $22 million technology and innovation campus District New Haven, the consultancy brings a forward-thinking perspective to every client engagement.
For more information, visit www.digitalsurgeons.com.