NEW HAVEN, CONNECTICUT / October 29, 2020 – Digital Surgeons, a leading full-service creative consultancy and marketing agency has appointed Jeff DeSimone to lead the agency’s media planning and buying strategy, as well as execution with internal teams, media partners, and clients. DeSimone has been named Media Director.
“The Paid Media landscape is evolving faster and more dynamically than ever so it makes sense for Digital Surgeons to invest in experienced talent,” said David Salinas, Chief Growth Officer at Digital Surgeons. “With Jeff we are getting an experienced media pro that has spent time mastering all facets of the media industry, notably from a digital perspective, which will only help our clients compete and grow.”
Prior to his promotion, Jeff DeSimone spent the last 15 months overseeing media operations while also expanding his skillsets in digital marketing strategy. During this time, he immersed himself in fully understanding the Digital Surgeons business and where media can help clients win through performance and brand-based initiatives.
Prior to joining DS, Jeff served in multiple senior media positions, bringing over 7 years of proven experience in pre-sale and post-salemedia roles. Due to his ability to manage client relationships and successfully grow key accounts, DeSimone worked with numerous visionary brands, including Mass Mutual, Cincinnati Bell, Jamba Juice,Charter Communications, Wegmans, and Honda.
DeSimone will utilize his skills and experience to build out an expanded media practice at Digital Surgeons and grow our clients’ businesses.
Based in New Haven, Digital Surgeons is an independently owned, creative consultancy and full-service marketing agency in Connecticut. The agency focuses on clients that believe purposely
driven design can transform and improve brand value and the customer experience, and drive demand. The agency’s capabilities fall into three areas: branding (development, expression, and execution), experience (CX/UX, research, CRM, eCommerce, and design systems) and marketing (demand playbook, content production, social, paid media, and analytics). As co-owners of the $22 million technology and innovation campus District New Haven, the consultancy brings a forward-thinking perspective to every client engagement.
For more information, visit www.digitalsurgeons.com.