Rob Kurfehs Joins Digital Surgeons as Director of Creative Strategy

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Written by Digital Surgeons,
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Experienced Digital Creative Director Brings Extensive CPG and Financial Experience to Digital Surgeons

  New Haven, Conn. July 12, 2013—Digital Surgeons, a digital-first creative agency headquartered in New Haven, Connecticut is pleased to announce the arrival of Rob Kurfehs. Joining the DS team as Director of Creative Strategy, Rob brings over 10 years experience in digital having worked at Humongo, Modem Media, and Catapult.

  “Rob’s unique mix of agency experience and his entrepreneurial spirit make him a perfect fit for the DS culture and a fantastic addition to our existing strategic team”, said Peter Sena, founding partner.

  With his strong background in award-winning, cross-platform campaigns for diverse brands including Citi, Capital One, Valspar, Kellogg’s, Kraft, M&M’s, Nielsen, Matador Records, and more, Rob will help continue the growth of Digital Surgeons’ major brand business.

  “I’m extremely excited about this opportunity,” said Rob. “Digital Surgeons is exactly the type of progressive digital agency I was looking to align myself with. Pride in my agency’s ability is essential for me to be effective. I’m confident that this fantastic team can go head-to-head with any agency when it comes to digital creativity and execution.”

  Rob’s talent will further enhance the DS award-winning thinking and creative output that has yielded tremendous results for clients such as Barneys New York, Epic Games and CamelBak. In the past year, DS has won several major digital/social awards, including a Webby, and is currently diversifying its creative offerings by extending and blurring the lines between on and offline campaigns.

  Recent campaign highlights for Rob include Denture Your Dog for Pedigree, a web and iPhone-based app that has had over 2.2 million users since launching and Kellogg’s Become the Man of Steel™ app for mobile and tablet. He also played an integral part in the “Become a fan, help a dog.” social campaign for the Pedigree Adoption Drive, which helped grow Pedigree’s Facebook page from 65,000 to over 1.2 million Likes.

  Rob will be reporting directly to Peter Sena, Executive Creative Director and co-founder.

  About Digital Surgeons
Digital Surgeons is a digital-first creative agency that works with businesses to create innovative communications and brand experiences that drive business results. Digital Surgeons’ experience includes working with Lady Gaga & BARNEYS New York, GUESS Watches, Vince Camuto, Fender Music Company, Camelbak, Epic Games and the United States Tennis Association. They are located in New Haven, Connecticut. For more information, visit