Creative Working Title // Content Producer Ryan Freeland – 016

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Written by Digital Surgeons,
• 8 min read

James Dowd: So have you actually listened to…?

Ryan Freeland: I have listened to several. But that actually answers my first question, because I assume I’m hosting.

James: Oh, you’re hosting?

Ryan: Laughs. No.

James: You can host this one, because I think there are 15?

Ryan: Yeah, I definitely have not watched 15.

James: 15? But I believe 10 of them were recorded the first day.

Ryan: Yes, I know that background narrative.

James: So…that was a year ago.

Ryan: Things have changed. Laughs.

James: We were putting them out once a week, recorded a couple extras, and that went into the fall. The I got distracted by other stuff. And so I was like, “Ok, we’ve tried the podcast. Let’s try something else.” So I let it die. So. I don’t remember what I said. I don’t remember if I introduced things, if there was a format. Because it was just “hey let’s try this.”

Ryan: I think I remember, every episode has a very charming part where you go, “Oh, let me introduce you.” And then it starts. So we’ll save that for a few minutes from now. If the conversation starts to lull, just be like, “oh, by the way, I got this joke in my pocket.”

James: Sounds good.

Ryan: So I guess: confirmed. This is in fact, a Creative Working Title podcast episode.

James: It is. Episode unknown. Number unknown.

Ryan: 18. Episode 18.

James: 18?

Ryan: I have no idea. But I’m claiming that. So either you have to fill it in or bump somebody.

James: I’ll just stick it in the drawer for a couple weeks. Record a couple more. But this, even though there has been a lapse in time, there’s been a long hiatus. This does not necessarily mean the show is coming back. This was: it’s the day before July 4, late in the afternoon. And we were both fried. And staring at screens for too long. And we felt like just goofing off.

Ryan: Yes. I agree. Yes.

James: What was funny is when we were putting these out, like, there were some numbers, you know, there was listens or shares, comments. I got a compliment from Robb at Starbucks, which was cool.

Ryan: The Robb from Starbucks?

James: Yeah. And but it felt like once things are happening outside these walls, where you’re like, wow, people are listening. That’s crazy. In fact, last week, I got a message through Craig that

Ryan: –It was Rob again.

James: Someone he works with was sad that they stopped. I don’t even think about people listening to it, let alone that someone notices that they stopped showing up in their iTunes. And in fact, this past weekend, my niece said, “I found your podcast.”

Ryan: That’s something I’ve always been interested in. Because of what we do is very content oriented. And we do all this research, and we produce content in such a way. But like, whenever you watch, for example, Tosh.0. Now, for the record, I haven’t watched that since I was in high school, So please don’t judge my personality just on that fact. But, people who go viral are always like, “Oh, yeah, I posted that, six years ago. And then it took off.” It’s so weird that we follow a very this is how you do it.

James: You spend this much, you target this way. You go to these channels at these times.

Ryan: Yeah. And I’m just like, “No, I just got my cousin doing karate and he fell over eight years ago, and now I’m on a talk show.” So I wonder about…

James: What are we doing? Laughs.

Ryan: Laughs. What are we even doing here, man?

James: But regardless of viral, good content comes from stuff that you know the people are actually doing something they like. If you’re struggling to get it done, hmm, you’re not gonna do as much of it. But if you’re just goofing off, and you just happen to have microphones in front of your face. Do that long enough. Maybe someone will like it.

Ryan: I do think there is a there’s a perseverance factor. If you just create enough content long enough, you’ll eventually get a good amount of followers. Like, even if it’s pretty shitty. If you just get one follower a day. That’s still, you could you can rack those numbers up if you do it long enough. That’s my mentality. Laughs. That’s what I’m being paid for. “Guys, guys, we just have to wait a little longer…”

James: “Our goal is 10,000 followers, at one a day. We just gotta keep going. You know?”

Ryan: “Somebody crunch those numbers. Account team?” So you brought up something that I think about a lot which is…so YouTube is very interesting. Because–

James: –This is the most serious this conversation we’ve ever had. Before this we were like, “really we’re gonna get in front of the microphones and we’re gonna do bits. We’re gonna do comical bits.” And now right away. It’s like, let me tell you about the algorthim LinkedIn is using right now. Have you heard of Gary Vee?

Ryan: It’s just because I’m not funny.

James: I know that.

Ryan: Laughs. “Just stick to what you know.”

James: I mean I didn’t want to hear your bits. I wanted to hear myself. I wanted my bits while you just laughed.

Ryan: I apologize. I mean, well, you got that. I can be your Paul Rudd. But anyway, back to our serious conversation. Oh, so YouTube, you said and talked about, if you create something that you enjoy enough people catch on. I feel like more and more I’m seeing people who were on YouTube and like, have been popular for a while…Sorry the mic just dropped towards me. Laughs. We start doing a bit and the mic moves back away…See bits will come.

James: Not good bits, mind you. Laughs.

Ryan: Shit bits and shitty skits. I see more and more of like people who have had a falling for a very long time. But just keep posting videos that are just like, I’m not having fun anymore. Man. I quit YouTube. I think it’s like a really weird, I don’t know, someone who knows things and does psychology, they should do a study on that. Because I think that’s really neat that there’s a very large group of people who started around the same time who are also now feeling very disenfranchised with content creation.
James: I’ve seen it. Grace Helbig, Helbig was a big YouTuber, I thought was very funny. And now she’s doing the, I’m done making videos. Yeah, so this week’s video is me cookig lasagna.

Ryan: Yes! That’s always…So the greatest youtuber of all time, Jenna Marbles. I feel like she transitioned so smoothly into it. Because I feel like her older content had more planning at least. But now they’re just like, “I am going to dress my dog as a hot dog. And that’s going to be this 30 minute video,” and I fucking watch it! And I’m just like, “yes, this keeps getting better.” Yeah. So that’s all I have prepared for today. Laughs.

James: Going back, you said that I would randomly introduce people. I thought I didn’t introduce people because I feel like my attitude toward it is, it’s in the fucking title. It says like designer so and so like, and then description that explains who they are and what they talked about in this like, I don’t need to introduce who you are.

Ryan: If I’m taking this all in via Braille. I don’t know because I don’t think you use Braille when you’re writing your podcast titles.

James: You’re right.

Ryan: Wow. Dick.

James: So you want to introduce yourself?

Ryan: Oh, yes. So I am Ryan Freeland. I have been working for DS since June. I started as an intern. Then I started full time in January. I’m a video -slash- content producer.

James: Is that you’re title?

Ryan: That is what I signed. I don’t know. It sounds real cool. And I feel like since putting that on LinkedIn, more people are like “oh, hello.”

James: See, I’ve always used your title from the trip to the presentation in Texas.

Ryan: What was it?

James: Well, it was, they put video intern. And so you or someone else scratched out “intern” and so it was just video with strike-through “intern” and that in my mind, that’s your title.

Ryan: Yes, I think Pete did that. I don’t know though. But it is very funny.

James: That should be your title on LinkedIn.

Ryan: Well yeah, if someone could get a strike-through font on LinkedIn my comedy would go through the roof on that platform.

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