Stephen Diorio

VP, Digital Transformation

Stephen Diorio is an established authority in go-to-market innovation with over 25 years of experience helping marketing and sales executives leverage digital technologies to measurably grow sales, improve marketing productivity, and differentiate the customer experience. As leader of the Digital Transformation practice, Stephen helps CEOs and CMOs take advantage of digital, mobile and social technology to unlock the growth potential in their businesses.

Recent Articles

Disrupt or Be Disrupted: What Every CEO Needs to Know About Digital Transformation

The rapid adoption of digital technologies by customers and competitors is disrupting every industry and creating value at an accelerated pace. CEOs no longer have the luxury of time to manage secular decline of their core business, develop strategic plans, or pursue late adopter strategies. As a result, 97% of global businesses have initiated a digital transformation initiative of some form, ‘But very few CEOs are engaged as sponsors. And consequently most of these efforts fail to get results. This article explains why CEOs need to be more vested in digital transformation to succeed.

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Written by VP, Digital Transformation

Reimagining the Customer Experience

Our new research report, entitled “Reimagining the Customer Experience” delves into the six dimensions that leading marketers in the retail, travel, and hospitality industries are using to redefine the customer experience so they can differentiate their brands, enhance loyalty and drive top line growth.

It profiles how marketing leaders are using the principles of design thinking to incorporate physiological, physical, or environmental tools into their experience strategies in addition to leveraging digital, mobile, and social touch points to better engage customers.

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Written by VP, Digital Transformation

Publish or Perish: A Blueprint for Fueling Modern Marketing Programs with Content

Brand publishing – which we define as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and critical to the success of the marketing organization. To help our clients create content that supports their owned media, social media, and digital marketing efforts, I recently recorded a 45-minute webinar that explains how the best marketers are making the transition from marketer to publisher.

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Written by VP, Digital Transformation

Hilton Worldwide CMO: Tech Is Key To Superior Guest Experience

In this exclusive interview, Hilton CMO Geraldine Calpin, who sets the strategic marketing direction for Hilton’s 13 brands, provided insight into the evolution of the guest experience. She also talked about what it will take to outdo the expectations of demanding, digitally-connected customers in the future.

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