Stephen Diorio

VP, Digital Transformation

Stephen Diorio is an established authority in go-to-market innovation with over 25 years of experience helping marketing and sales executives leverage digital technologies to measurably grow sales, improve marketing productivity, and differentiate the customer experience. As leader of the Digital Transformation practice, Stephen helps CEOs and CMOs take advantage of digital, mobile and social technology to unlock the growth potential in their businesses.

Recent Articles

Digital Experience Design: How Challenger Brands Use Digital Design to Run with the Big Dogs

Challenger brands are using digital owned media channels to compete with larger, better-funded established brands for market share. New and emerging brands realize they cannot outspend the likes of P&G, John Deere, and GEICO in paid media channels. Our clients are able to double the demand they generate by designing superior digital experiences that make the most of the owned channel assets – data, websites, analytics, and content – they have already invested in.

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Written by VP, Digital Transformation

Turning Clicks into Cash Flow

​At Digital Surgeons, our focus is on using digital investment to drive dollars to the top and bottom line. We understand there’s a big difference between spending more money on digital media and strategically reallocating resources to digital growth investments that drive profits, margin and growth. To help marketers accelerate their growth and maximize their digital marketing investment, we help them understand how to turn an investment in clicks into cash flow.

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Written by VP, Digital Transformation

Why Account Based Selling is More about Digital Marketing than Sales

Account Based Selling is the easiest and fastest way to drive profitable sales growth and justify large investments in content, customer data, analytics, cloud solutions, and CRM platforms. The problem is that sales and marketing executives are struggling to pull it off. Account Based Selling has been proven to work on the biggest accounts. But it takes lots of human effort and elbow grease. The holy grail is to find ways to support high-touch Account Based Selling across hundreds of key accounts with less time, investment, and labor.

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Written by VP, Digital Transformation

Disrupt or Be Disrupted: What Every CEO Needs to Know About Digital Transformation

The rapid adoption of digital technologies by customers and competitors is disrupting every industry and creating value at an accelerated pace. CEOs no longer have the luxury of time to manage secular decline of their core business, develop strategic plans, or pursue late adopter strategies. As a result, 97% of global businesses have initiated a digital transformation initiative of some form, ‘But very few CEOs are engaged as sponsors. And consequently most of these efforts fail to get results. This article explains why CEOs need to be more vested in digital transformation to succeed.

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