Smart companies understand that they need to gradually roll out product design changes so that customers intuitively adopt new features (for example, how Apple evolved from the iPod’s click wheel to the iPhone’s touch screen).
But as businesses and startups scale, they often neglect the importance of intelligently designing their workforce.
Design thinking is a process for creative problem solving that can deliver value to any business. Though it takes time to get the design thinking process right, it’s a highly effective framework for generating innovation and creativity within an organization.
A design thinking workshop is an opportunity for a business to quickly learn and immerse itself in design thinking principles.
When done right, design thinking tears down barriers and existing ways of working that prevent businesses from arriving at their best solutions. But I don’t want to see companies with stifling cultures trying to bolt it on as a flavor of the month.
Design thinking can transform your organization for the better — please don’t ruin it.
While VR is often discussed as a gaming technology, the gaming applications of VR are simply the first wave in a sequence that will profoundly shape the way we experience content over the next five years.
By importing VR/AR into the classroom, one minute students can explore the anatomy and organs of an animal without harming it, and the very next build and test circuits or set up experiments that test Newton’s laws. Current estimates project that the global edtech market will reach $252 billion by 2020; VR will capture a big chunk of this pie.
Insights and market factors certainly shape how a brand strategy comes to life, but organizational design must be the foundation from which a brand is built. If the values of an organization don’t square with the values of their market-facing messages, consumers will tune out and their marketing efforts will be perceived as fraudulent.
The cognitive era is here and machines will be increasingly trusted to not only collect and analyze data, but help us make our decisions. As marketers, the decisions cognitive computers make for us may not be life or death, but they will have profound effects on how our consumer audience discovers products and makes purchasing decisions. We must learn when to trust the machines (or not) and prepare for the cognitive era.