A brain moving at a frantic pace can be a tremendous asset if you know how to focus it. I developed a mental framework that can be applied across varying contexts and industries, and I use it every day in my creative work, client workshops, and management. It makes complex problems easier to think through, and enables me to work smarter, not just harder. The framework is built around four corners: Context, Creativity, Relevance, and Outcomes.
When a project is properly on-boarded to an agency, external partner, or distant business unit, discovery is a critical first phase focused on understanding the larger goals and objectives of the initiative.
But discovery is broken.
Co-creation workshops help eliminate the fundamental disconnect that so often dooms discovery. They are a powerful way to collaboratively define and design an approach that actually solves the problem. They are ways of working that attack the challenges, not the people. They allow you to figure out the most effective and efficient way to allocate your budget and ensure any spend delivers business growth. They keep your project team from building (or buying) a Ferrari that no one in the organization can drive.
Done right, discovery makes projects better, faster, and cheaper.
Don’t try to change faster — change smaller. Digital transformation is about small graduated wins that better allow your organization to adapt to change. The elusive speed to change that CEOs crave is unlocked by identifying opportunities that are low cost in time and resources, and high in potential value.
Ageism is pervasive in the modern workplace. Many businesses are biased towards young, digital natives. But discrimination against older workers is not just illegal. It is bad business practice. Seasoned employees bring a wealth of experience and knowledge that younger employees lack. A diverse workforce means having a mix of employees of all ages in an organization. It is necessary to balance the wonder of youth with the wisdom of experience.
The Internet of Things (IoT) is a microcosm of how we as individuals are connected to the internet. As the internet has permeated nearly every aspect of our personal lives, new value chains will be unlocked for businesses. The IoT is the realization of the technology that infused the world of Blade Runner. It marks the convergence of pop culture and science fiction as connected devices have proliferated over the last 10 years. As the number of devices connected to the internet increases, we will see an increasing convergence of people’s personal lives and business innovation.
Smart companies understand that they need to gradually roll out product design changes so that customers intuitively adopt new features (for example, how Apple evolved from the iPod’s click wheel to the iPhone’s touch screen).
But as businesses and startups scale, they often neglect the importance of intelligently designing their workforce.