Mindy Mekhail

Business Development & Marketing Strategist

Recent Articles

Help Me Help You: How to Find the Right Agency Through an RFP Process

​An RFP, or Request for Proposal, is a great way for brands to evaluate any potential partners — particularly those vetting agencies for a long-term engagement. Whether you’re running an agency search for the first time or coming off the heels of a bad experience with an agency partner, here are some suggestions to find the best team for your brand, for your company and for yourself. But there are certain steps you need to follow to make sure you’re using the RFP process to find the right agency partnership.

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Written by Business Development & Marketing Strategist

Lead With Empathy

No single person here has the power to make us great alone. But, every single one of us has the power to single-handedly destroy us with the wrong energy. We are a great collection of brilliant geeks and misfits, so don’t let pressure, miscommunication, or misunderstandings get in the way of innovation or preserving our unique culture.

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Written by Business Development & Marketing Strategist

Podcast Killed the Video Star:  How Podcast Advertising Builds Authentic Engagement with Millennials

Despite a consistently growing audience, podcasts rarely are top of mind for brands looking for non-traditional advertising platforms. With increased competition for share of attention, banner blindness, and prevalence of adblockers, podcasts could (and probably should) become part of the marketing mix for some, but not all brands in 2016.

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