John Adie

Designer

Recent Articles

What Is Pokémon GO and What Can It Do for Your Brand?

Since its US release less than a week ago on July 7th, mobile augmented reality (AR) game Pokémon GO has taken both the real and virtual world by storm — it’s about to surpass Twitter’s total active daily users, it’s been downloaded more than Tinder, and Central Park is filled with budding Pokémon Masters trying to Catch ‘Em All. This undoubtedly has marketers, entrepreneurs, game designers, and anyone else designing or investing in digital, physical, and hybrid experiences scrambling to discover why Pokémon GO is such a resounding success when so many other augmented and virtual reality activations have fallen flat.

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Written by Designer

Find Your Audacity

Fear has the power to crush us all. That’s why when faced with difficulties, you must find the courage to push harder than you think you can. Even if you don’t have an answer, you have the power to find it. When you don’t know what’s next, remember you can make anything happen. We are fearless here, so always push ahead, and if you fall, we’ll help you up so that you can keep pushing forward..

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