Creative leadership and the role it plays in organizational growth has evolved. What does it look like in practice and what steps can leads and directors take to start embracing this new era of leadership?
As an “agency-side” creative strategist, I’m often asked for my perspective on a popular topic in the marketing world – the challenges associated with the user acquisition and customer lifetime value of Millennials. It’s no secret that the era of the baby boomer is waning and Millennials are quickly emerging as the dominant market segment for a majority of brands and businesses. A recent report shows that as of this year, an estimated 75.3 million Millennials are spending upwards of $200 billion dollars annually, finally surpassing boomers.
So why are brands struggling to reach this new generation of consumers, and more importantly, how can they start?