Legendary UFC coach Ricky Lundell applied the “1% rule” to accomplish the feat of lifting 500 pounds in less than 500 days. He now lifts over 600 pounds. But the 1% rule has applications well beyond sports and deliver growth for people in all stages of their lives and careers, from C-students to the C-suite.
Copywriting is more than technique. It takes passion and confidence. Faced with opposition from accounts, clients, and consumer, do you have what it takes?
Talented creatives have something beyond skill that cannot truly be explained, harnessed, or diagnosed. It’s a deep, emotional hunger to make, dissect, understand, share, destroy. It’s our ability to transcend education and experience to somehow craft new things and new worlds. It’s our ability to do something with Blood.
We writers, we developers, we designers—we creators of all things buzz-worthy and not. We unique few with the artistry to design, to code, to influence, and to make ideas happen. We are the masters of so much, and yet we stand for so little. We faithlessly jump agencies and fervently chase the great trip to Cannes. We use our skills for one purpose: monetary gain, whether our own or our agency’s. But, I’ve seen better happening around me, and I know we can all be better. We can use our talents for more.
Dear Leaders, Managers, Directors, and Entrepreneurs,
We’re doing it wrong. We’re not building the next generation of creatives.
But, I have an idea to fix it. It’s called Activated Thinking—a method of showing the brushstrokes hidden behind our work in order to teach the creatives around us not how to be better, but how to think better. It’s based on the unconscious high-speed activation of answers and ideas when we’re faced with a problem we’ve already experienced in our careers. The fact is though, you, as an expert, are already using it for yourself. You just don’t know it, and you’re most likely not yet teaching it.
It’s an amazing time in the history of the world! Every day we come together more and more to share the goodness in our hearts, and every day we find more and more opportunities to hold much-needed conversations about equality and human rights.
However, while preparing for the one-year anniversary of marriage equality in the U.S., an uneasy feeling lingers for some due to the lack of progress being made and sustained. It was too easy to no longer feel the goodness created just one year ago, and it was becoming too difficult to hold on to hope.
That’s why after many years of working with, and being inspired by, the Human Rights Campaign, a cross-functional team from our design and innovation firm came together to create a message of love.