Digital Surgeons

We help build relationships between brands and consumers. We take a great idea and execute it flawlessly with love and a LOT of caffeine.

Recent Articles

Attn: Inbound Marketers — L.E.S.S. is More

The best content is built with the fundamentals of how humans actually interact with the web, leveraging a combination of language, experience, storytelling, and search (L.E.S.S.). You need to create content that that will energize and engage your visitors. But what does that mean, and how does it inform the content we create for our visitors?

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How Cross-Functional Collaboration Can Unlock Creativity

Though it may be tempting to rely on teams of specialists to drive innovation in your business, there’s a risk that a team of likeminded thinkers will lead to tunnel vision. However, one way to avoid the trappings of groupthink is by assembling individuals with diverse skillsets. When assembled, diverse thinkers can produce out-of-the-box solutions to big challenges.

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What Steve Jobs Taught Us About Design Thinking

Whether or not Jobs called it design, he was an early proponent of what is now called design thinking. Under Jobs’ watch, Apple’s products, interfaces, and marketing were meticulously designed to first and foremost meet the needs and wants of the end-user. To the millions of Apple-loyal customers around the world, their products just feel right.

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Forge Your Design Thinking Toolkit

Businesses increasingly embrace design, but how exactly is it utilized? It can be daunting for those unfamiliar with design thinking to get going, but we’ve scoped out some great starting points we’d like to share with you. Here’s our strategy guide to forge your own design thinking toolkit.

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