Digital Surgeons

We help build relationships between brands and consumers. We take a great idea and execute it flawlessly with love and a LOT of caffeine.

Recent Articles

Part 3 of 3: Measuring the Impact of Design Training

There’s a specific design investment that we rarely see correctly measured and reported on: the ROI of design education and design thinking workshops. If you invest in workshops, courses, or resources to educate members of your staff, you should be able to accurately trace their value after implementation. 71% of companies that practice design thinking report an improved team culture, and that’s fantastic. But you need quantifiable results.

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Part 1 of 3: How to Determine the ROI of Design

When you’re trying to figure out the return on investment (ROI) of your design projects, you’re going to hear a lot if input. It’s not possible. The numbers aren’t reliable. Those stats have no place in a serious boardroom. We hear these responses and more all the time. But the truth is it is possible to determine your ROI of design. It just takes careful planning and execution.

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