Creative Strategy Team

Read the latest thoughts from our creative strategy team on design thinking, innovation labs, and user experience design (UX).

Recent Articles

Marketing Your Emotions: A Look at Sentiment Analysis Online

In 1975, two New York inventors created the mood ring. The ring contained an element that changed color dependent on your mood. It skyrocketed in popularity and such rings are still sold today. Mood rings reflect your mood as much as twitter bots and strippers actually like your personality: not at all. Is sentiment analysis the mood ring of the digital world?

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