Craig Keller

eSports Strategist / Creative Technologist

Craig loves creating amazing responsive experiences. He spends his days as a UX Strategist, Front-end developer, and Designer. He’s dedicated to pushing the web forward with the rest of the wily mad scientists employed here at Digital Surgeons.

Recent Articles

8 Ways to Reach the eSports Consumer Today

The recent rapid surge of eSports into western popular culture has taken many major brands by surprise. Not only has the size of the audience grown, but the number of brands trying desperately to navigate their way into the unfamiliar gaming culture has as well. While eSports have enjoyed incredible success for over a decade in countries like Korea, the eSports sonic boom has only just recently started to hit us here, in the USA.

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Written by eSports Strategist / Creative Technologist

Getting ‘it’: What Brands Can Learn from Red Bull about marketing in eSports

Red Bull recognized the potential of eSports early and has executed more effectively than almost any other brand involved in the space. They are one of the few brands who have been able to foster an authentic connection with millennials through eSports, by showing that real engagement takes more than merely being present. In doing so, they have established their brand as one of the leaders driving eSports toward even greater heights of legitimacy, professionalism, and spectacle; all while creating a lasting and powerful connection with the valuable millennial demographic.

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Written by eSports Strategist / Creative Technologist

Narcoleptic MacBook randomly sleeping? Try an SMC Reset

A few months ago our resident Streetfighter champion and apple snob Craig was having issues with his Rev.A MacBook which refused to power on. When it would power on, it would randomly decide to power itself off. Being an old school, hardcore, mac guy he immediately thought of doing a PMU (Power Management Unit) Reset.

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Written by eSports Strategist / Creative Technologist

Go Beyond the Moodboard: How to Use Design Sprints to Create Better Brand Guidelines

Your brand is now a living, breathing organism — the days of getting by with an inelastic brand book are over. The truth is, in today’s busy, chaotic world consumers help shape, define, and transform brands just as much as the marketers that launch them. This demands that brand style guides evolve past static moodboards into ever-evolving online tool kits that communicate the essence of your brand across all platforms.

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Written by eSports Strategist / Creative Technologist

Your Experience is Your Brand

Your brand is only as memorable as the experiences your customers and your users have with it. In the age of the ever-connected consumer, a brand must be more than a logo and a well-documented design system. Because today’s consumer is not only connected but empowered to define which brands they interact with, we must create experiences that captivate, engage, and nurture customers and their buying states throughout every touchpoint in the consumer journey.

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Written by eSports Strategist / Creative Technologist

A digestible guide to the new gaming ecosystem

The popularization of digital games has had profound effects within the interactive entertainment industry. The shrinking gap between producers and players is presenting the industry with a new set of challenges, but also exciting new opportunities. Today’s audiences have come to expect more sophisticated gameplay even from relatively simple games. We are witnessing a trend in technology which is pushing games to new platforms and distribution methods, slowly rendering the days of boxed games obsolete.

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