Content Strategy Team

Content Strategy Team

​Our team of content strategists share their insights on SEO techniques, content marketing tactics, and inbound marketing strategy.

Recent Articles

Four Dangerous Black Hat SEO Tactics

​Though SEO tactics are critical for capturing keywords and appearing high on SERP, there are also illicit techniques that Google penalizes websites for using. There’s a difference between white hat and black hat SEO. Knowing what constitutes the latter can mean the difference between appearing on page one of SERP and not appearing at all. You want to be on the lookout for anyone offering you seedy, search engine marketing advice. Here are four tactics that are sure to backfire.

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Social Media: A Floor for Activism

Even though the days of picket signs and marching for rights haven’t ceased to exist, activism is finding a new home with social media. More causes are popping up on Twitter, Facebook and YouTube, more so than on your local news. Several campaigns are spreading fast and receiving more and more coverage due to social media. Here are three campaigns that have found a voice through social media, giving hope to causes big and small.

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