BJ Kito

VP of Business Development

BJ Kito is a true Renaissance man. He is a lawyer, entrepreneur, marketing guru, and sportsman.

Recent Articles

Turning your website into a customer-loyalty development channel

For many companies (large and small alike) the root philosophy behind a website has traditionally been rather unfortunate. A web presence has been viewed as nothing more than a validation tool. For “great” companies who are “doing it well,” a website is leveraged as a place for customers to engage, transact and share (hopefully). It brings all communications through a single hub and rationally extends the company across channel.

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Written by VP of Business Development

The 4 Things Brands Need to Sustain Future Growth

​Why do companies struggle to adapt to their customers and maintain a sustainable success model?

What if I told you it wasn’t because they are failing at developing their brand, business or market, but because they are failing to develop their customers?

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Written by VP of Business Development

How to Build Trust with the Modern Female Belonger

American women are a diverse demographic. Their behavior online, however, closely resembles the psychographic of the Belonger, those people who traditionally place a high value on family, friends, and community, are concerned about their society, and whose purchasing decisions are influenced by personal relationships. Women tend to be more community-oriented than men (have you ever heard of a woman cave?), and this tendency gets heightened online.

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Written by VP of Business Development

5 Surprising Lifestyle Trends of Baby Boomers

Baby Boomers are often portrayed as technology averse curmudgeons who are poised to retire en masse and bankrupt us all. Turns out their actual lifestyles paint a much more complex (and intriguing) view of who Boomers are, how they operate, and what they want.

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Written by VP of Business Development

The Secret of Experiential Marketing To America’s Hispanic Women

America’s Hispanic women (or “Latinas”) are the fastest growing segment of the U.S. female population and are expected to represent 30% of the total female population by 2060. At Digital Surgeons, while every consumer is worth observing we see that as a game changer for brands to pay attention to.

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