The fundamentals of objective-based motion design, rooted in advances in neuroscience and behavior tracking, rely on the nonverbal cues that trigger action in a user’s personality. By better understanding how our brains are drawn to changes in context, we can design animations that allow users to navigate from context to context with less confusion — making it easier for them to reach their goal.
First: Some Science
Information is an interesting thing. It is the glue that holds our reality together. Right now your mind is interpreting the flow of information that my mind has manifested as this article. The brain to brain link that is active was likely unrealized until just now. That’s reality for ya. Ignore the man behind the curtain.
Imagine the <script> tag in an HTML page as an opening into a big bubble. Multiple <script> tags are openings into that same bubble.
We’ve worked with Flash for a long time… Don’t worry this isn’t a Flash vs HTML article. We’d like to draw a comparison before we get started… In the early days of the internet, Flash designers could only get away with a few animations happening at the same time without seeing a dramatic drop in performance because of the lack of powerful computers at the time.