SEO IS DEAD

Pete Sena, co-founder and Chief Creative Officer of DS, and Sophie Goodman, Director of Content Strategy & Experience at DS recently spoke about the evolving digital landscape, the latest in generative AI and search marketing strategy, and how to build winning tactics for 2024. Sign up below to view the talk and stay ahead in the world of SEO!

Quick answerSEO isn't dead. The version built on chasing keyword volume and ranking one page for one query is. Google now answers most searches on the results page itself, so the job has shifted from ranking a link to becoming the source that gets cited in the answer. Brands cited in Google's AI Overviews earn roughly twice the clicks per impression of brands that aren't cited. The catch is that even cited pages get fewer clicks than they did before AI Overviews existed.