RESOURCES // DESIGN THINKING

How to Measure the ROI of Design

Measuring the return on investment (ROI) of design has always been a struggle, especially if design-led initiatives are a new direction for your business. This report is a guide for how to properly implement, train, and measure your design resources and initiatives.

What’s Included:

  • An understanding of challenges associated with measuring the economic value of design
  • Tangible examples of how design has driven business growtth for a wide range of industries.
  • A framework for studying and analyzing the economic impact of design on your organization.
  • An equation for calculating the cost of design and the resulting ROI.
  • How to aproach properly implementing measurable design in your organization with Design Thinking

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