Superbowl Activation
Digital Surgeons kicked off Super Bowl weekend as the Official Dips of the Super Bowl with a surprise pop-up event in Palo Alto, targeting influencers from world-renowned Stanford University, not only to boost awareness of Sabra, but also of Digital Surgeons’ launch of the new Sabra Snapchat account. The event targeted an area known for millennial early adopters, with an immediate crowd of over 3,000 people, and over six million earned media impressions that day alone.