Knowing that Farmer’s Ranch had the healthier, superior farm fresh ingredients compared to the competitor, Digital Surgeons looked to disrupt consumer behavior, and drive awareness and trial, by celebrating the product’s “Farm to fridge” story and real health claims, therefore offering the same great taste everyone is looking for, and the health benefits they’ve been craving.
Additionally, the team discovered that the audience is more likely to share, connect, and be real when others share first. So, to tell a provocative, attention-grabbing story of real, healthy ingredients against an industry leader known for chemicals and processed ingredients, we decided to Keep Nothing Hidden