Empowering Business through Enterprise-Level Website Design and Branding


Empowering Business through Enterprise-Level Website Design and Branding

The Source for Growing Businesses

As a forward-thinking business and issue advocacy organization with a fragmented digital presence, the Connecticut Business and Industry Association (CBIA) approached Digital Surgeons to overhaul and redefine their image and perception throughout the state. Despite years of proven service and thought leadership, CBIA was no longer being perceived as the great resource for driving change, so a new streamlined brand and experience was required to help them become the source and thought-starter for all business and government news, information, and growth in Connecticut.

Re-Energizing an Organization

Beginning with a discovery and working through Persona Development, Content Auditing, and Benchmarking, Digital Surgeons laid the groundwork and developed a strategy to build a high-performance, intuitive, and engaging new presence for CBIA. This new existence was bolstered by a full rebranding, featuring a refreshed visual identity, new logo, brand style guide, and voice & tone that would help CBIA appeal to businesses, leaders, and communities of all ages.

cbia logo animation gif - media releases, voice of business in CT, issues and policies
cbia logo guides, in blue black and white, by digital surgeons
Cbia Image Brand Guide - computer with brand guide on screen - colors and logo styles
Cbia Image Brand Guide Section mission statement - "taking action. growng connecticut. keeping you informed. Mission statement." by digital surgeons

Fighting For Growth

Becoming a singular voice of business and economic development required that the Digital Surgeons team integrate CBIA’s varied sites, including news, B2B insurance, legislative resources, and workplace HR services, into a singular fully-responsive, mobile-first website with updated user experience, content organization, and look & feel. This development helped the brand offer a unified experience for championing change, shaping debate around economic competitiveness, and fighting for a better future for all.

photo of cbia home page on a laptop screen and an iphone screen - showing that the website is responsive. made my digital surgeons
Cbia Image News pages - upcoming events, articles etc - by digital surgeons
Cbia Image News Article page - green designed by DS
cbia action center webpage by digital surgeons
page made by digital surgeons - Cbia Contact your legislator
cbia bill tracker webpage designed by digital surgeons - teal and pink

Intuitive By Design

Using best-in-class User Experience Design tied with the qualitative and quantitative learnings gathered in the discovery phase, the website was optimized to provide visitors with ease of access, and clear paths to the content that mattered most to them, regardless of their device. With multiple personas and use-cases all catered to, the intuitive redesign paired with a refreshed brand and style guide made for a memorable website experience that resonated with members of the community, businesses, government stakeholders, and more.

Cbia Image Home Wireframes on a laptop and iPhone - responsive - digital surgeons
cbia wireframes - digital versions
cbia wireframes - digital versions
cbia wireframes - digital versions
cbia sketchbook, drawings of cbia wireframes to show process

Engaging a Community

Like any content hub, the new CBIA website not only required an intuitive user experience and groundbreaking SEO dashboard, but also the ability to encourage and inspire sharing. With social integrations embedded into key sections of the site, pinned share buttons, and a comment section on article pages, the new and improved CBIA.com facilitated engagement, conversation, and sharing for all members of the growing community.

Wouldn't it be great to work together? We sure think so.