Selling Events
Business Over Breakfast Regional Education Events
To actively engage business owners, we teamed with the sales leadership in 24 regional markets to plan, promote, execute, and follow-up on local business owner education events twice a year. Each event was hosted by the regional sales team, and included: local influencer and media development, on-site sales training, networking breakfasts, follow-up calling programs, and lead nurturing streams. To improve sales acumen and effectiveness, every SunTrust relationship manager was provided with tools and training to help facilitate proactive contact, invitations, and deeper conversations with business owners before, during — and most importantly — after the events.