You thrive and embrace change especially as it pertains to the the ever-changing behaviors in the digital world. You live to shape the fabric of products and brands. You know how to tell the authentic story of a brand using modern and emerging platforms that resonate with the audience. You cringe at industry buzzwords, and love producing purpose-driven results.
What you’ll do:
- Use the power of digital and social innovation to inspire cutting edge strategy, creative, and execution
- Identify new opportunities for digital and social innovation, enforce processes, provide quality assurance, and implement best practices across all engagements
- Develop communication and CRM strategies for digital; covering topics such as campaign, communication and channel planning, and programmatic recommendations for acquiring customers and building lifetime value.
- Map a consumer’s digital journeys across multiple digital and physical touchpoints.
- Develop smart and effective segmentation strategies to help our clients target and nurture customers throughout their buyers journey.
- Manage digital strategy, execution, measurement, and optimization of large brand campaigns
- Integrate digital initiatives across multiple platforms and channels
- Collaborate with cross functional project teams to motivate, create, and implement short and long-term integrated digital/social strategies
What you bring:
- 6 to 8 years of relevant digital/social media experience (agency experience preferred)
- Strong digital/social strategy, communications, and content development background
- Solid understanding of social media, digital advertising, and the digital landscape
- Superior communication, organizational, and project management skills
- Excellent presentation skills
- Entrepreneurial - has started and operated your own small business (bonus points if it was successful)
- CRM & Marketing Automation Skills (HubSpot, SalesForce, Klaviyo)
- Ecommerce experience (Shopify, WooCommerce, BigCommerce, Magento)
- Digital Marketing skills (CRM, Email Marketing, Inbound Marketing, Programmatic, Native Ads, Google Ads, Social Ads, Youtube Ads, etc)
- Experience in campaign development, user/customer journey mapping, execution
- You should get excited by words like “unprecedented result,” “downselecting,” “innovation,” and “Modalities”
- You should get that the previous bullet is a joke
- You must be awesome
You should be a beast in these softwares and platforms:
- HubSpot and/or SalesForce
- Social Listening & Marketing Tools
- Facebook Business Manager
- MailChimp or similar email marketing platform
- Google Analytics
- Google Ads or Google Marketing Platform
- IBM Watson
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