Strategy // New Haven

Senior Digital Strategist

Senior Digital Strategist at Digital Surgeons

About you:

You thrive and embrace change especially as it pertains to the the ever-changing behaviors in the digital world. You live to shape the fabric of products and brands. You know how to tell the authentic story of a brand using modern and emerging platforms that resonate with the audience. You cringe at industry buzzwords, and love producing purpose-driven results.

What you’ll do:

  • Use the power of digital and social innovation to inspire cutting edge strategy, creative, and execution
  • Identify new opportunities for digital and social innovation, enforce processes, provide quality assurance, and implement best practices across all engagements
  • Develop communication and CRM strategies for digital; covering topics such as campaign, communication and channel planning, and programmatic recommendations for acquiring customers and building lifetime value.
  • Map a consumer’s digital journeys across multiple digital and physical touchpoints.
  • Develop smart and effective segmentation strategies to help our clients target and nurture customers throughout their buyers journey.
  • Manage digital strategy, execution, measurement, and optimization of large brand campaigns
  • Integrate digital initiatives across multiple platforms and channels
  • Collaborate with cross functional project teams to motivate, create, and implement short and long-term integrated digital/social strategies

What you bring:

  • 6 to 8 years of relevant digital/social media experience (agency experience preferred)
  • Strong digital/social strategy, communications, and content development background
  • Solid understanding of social media, digital advertising, and the digital landscape
  • Superior communication, organizational, and project management skills
  • Excellent presentation skills
  • Entrepreneurial - has started and operated your own small business (bonus points if it was successful)
  • CRM & Marketing Automation Skills (HubSpot, SalesForce, Klaviyo)
  • Ecommerce experience (Shopify, WooCommerce, BigCommerce, Magento)
  • Digital Marketing skills (CRM, Email Marketing, Inbound Marketing, Programmatic, Native Ads, Google Ads, Social Ads, Youtube Ads, etc)
  • Experience in campaign development, user/customer journey mapping, execution
  • You should get excited by words like “unprecedented result,” “downselecting,” “innovation,” and “Modalities”
  • You should get that the previous bullet is a joke
  • You must be awesome

You should be a beast in these softwares and platforms:

  • HubSpot and/or SalesForce
  • Social Listening & Marketing Tools
  • SproutSocial/SocialBakers
  • Facebook Business Manager
  • Nativo/Outbrain
  • MailChimp or similar email marketing platform
  • Google Analytics
  • Google Ads or Google Marketing Platform
  • IBM Watson
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