Digital Strategy News: The Headline Hub, Sept. 16

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Nike Auctions Off Back to the Future Sneakers for Charity

  Every so often, we need to stop and tip our hats to marketing campaigns that epitomizes the fun and innovation of the industry. Back for the Future is one of those campaigns. 1,500 pairs of Nike sneakers based on the fictional Back to the Future sneaker McFly wore have been produced and are being auctioned off via E-bay. All of the proceeds will be going to the Michael J. Fox Foundation for Parkinson’s Research. The interactive website offers a trip through time and valuable campaign information. The first pair of sneakers, auctioned separately, brought in $37,500. Of course, we still think the shoes should have come with auto-lace.

Newsworthy Tidbits:

  In their latest effort to battle the endless influence of Google, technology companies AOL, Yahoo and Microsoft have entered talks of a deal to sell each other’s advertising. In addition, rumors emerged this week of a possible AOL – Yahoo merger.

  HTC, known for making devices supported by a number of operating systems including Android and Windows, has been rumored to be looking into creating their own OS option.

  In another advertising move by Twitter, users will now experience promoted tweets in their timelines from brands they do not already follow.

  Facebook announced this week that they hired a Director of Privacy likely to ease the public scrutiny the company has faced as well as aid in working with police to obtain information via Facebook.

Be on the Lookout:

  Klout is rolling out Topic Pages that will present top influencers and recent posts about a given topic.

  Twitter will be adding an web analytics tool which will be powered by the recently acquired BackType and provide users with information about content and traffic on Twitter, as well as Tweet buttons on their website.

  Windows 8 aims to offer an operating system that is applicable for laptops, phones and tablets. The new system offers straight-forward, blocklike interface, and a Windows App Store.

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