Twitch and YouTube are blurring the lines between consumers and content creators

Gaming as entertainment has come a long way in recent years with many of the most subscribed channels on YouTube now belonging to games content creators, specializing in anything from “let’s play” videos to series created entirely within a game’s engine. We’re also witnessing the explosive growth in popularity of eSports competitions, whose broadcasts have turned Twitch into a broadcasting powerhouse. Video game streams and games-based content creation is not only on the uptick, it’s slowly taking over.

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Written by Creative Technologist

#PintItBuyIt- How Buyable Pins Are a Serious Game Changer

In some ways Pinterest is arriving late to the e-commerce game, yet it has already surpassed the hype and excitement other social media platforms have received. Will buyable pins be able to live up to their expectations by making an impact on the online shopping sphere? As a platform that inherently promotes impulsivity and online retail, I’m feeling pretty optimistic.

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Why do we have a Website?

It can be a provocative question, not because it is difficult to answer but because it is fundamental to beginning the conversation around the goals of your web presence. That conversation, which begins with a simple question and ends with overall organizational alignment on goals, objectives, and key metrics, is critical to success with digital analytics. It is a question that every stakeholder in the organization’s website, from the top to the bottom of the org chart, should be able to answer nearly identically within an organization that is focused on using analytics to drive value.

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Written by VP of Marketing & Analytics

What do Beer Cans, Image Masks, and Angular JS have in common?

Recently our team worked on a really fun project for LEGO to create an in-browser poster builder. Functionally, it is a typical light image editor that allows you to compose images from a library of backgrounds and characters by placing, moving, rotating and scaling the characters on top of the background. Learn how we utilized a combination of SVG and CSS image masks to reduce file sizes for a scalable, rotatable image in a HTML5 and AngularJS application.

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Written by Senior Engineer

The User Knows Best: Deliver on Perceived Performance

Performance is all the rage today, and not without good reason. With the rapid growth of the mobile-first world, spotty connections and underpowered devices are serious issues that every web project team needs to consider. However, “performance” is in danger of becoming a buzzword as it becomes thrown around without regard for what truly matters. We measure performance by micro-benchmarks, metrics of various programming techniques, or the difference between trendy framework A and trendy framework B’s rendering cycles. Don’t get me wrong. These things matter, particularly at scale. However, the truly important metric you should care about is *perceived* performance.

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