Top Trends in Customer Experience: Current and Future State

After three days in the land of customer experience with keynotes, panels, and roundtables and eight pages of notes, some key patterns emerged from the Next Generation Customer Experience Conference in sunny San Diego last week. While we’ve come far in putting our customer’s first and there’s a lot we are currently doing, as customer experience professionals, there’s a lot more we want to be doing.

Read more about the future of customer experience and who’s doing it right.

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Here Comes A New Challenger! The Emergence of E-Sports as the next big Marketing Powerhouse.

From secluded basement LAN parties to selling out sports arenas in minutes. Gaming has been on a tear recently; both as an industry, and as a fast-growing spectator sport. Competitive gaming, commonly known as E-Sports, has seen an incredible growth in popularity over the last 5 years. No longer hidden under a veil of obscurity (or within the confines of their grandmothers basement) professional e-sports and its athletes haven’t just emerged, they’ve engaged flight and taken a commanding presence within the gaming market. E-Sports is now a force to be reckoned with, and there are comprehensive studies and big money to back that up.

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Written by Creative Technologist

The Future of the Web is Loud

Audio on the web is changing in a big way. The future of the web is loud and I like it.

We’ve come a long way in recent years and audio on the web has grown in leaps and bounds. From the humble beginnings of background sounds and flash-powered clicks and beeps to fully immersive and generative audio soundscapes. In February of this year we launched AudioCrawl, a website that showcases best-in-class creative uses of audio on the web and the community is just getting started.

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Adapt Or Die: 3 Steps to Survive Digital Darwinism in your Marketing

When technology, society and consumer behavior evolve faster than your company’s ability to adapt, you run the risk of going the way of the dinosaur.

These days, companies built to last are not the strongest, the most reputable or the best funded. The survivors will be the companies that adapt fastest and that understand digital is no longer just a separate marketing channel. Digital is the new medium of human communication.

Here are three things you can do today to ensure your company isn’t exiled from the product gene pool tomorrow.

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Written by Founder

Combatting the Holy Grail Syndrome: What I Wish I Knew Before Starting a Business

Calling all entrepreneurs! Before you search any further for that one key to solving each and every work-induced woe, read on to learn more about the real 21st century silver bullet of business… and how it doesn’t exist. Find out if you’re suffering from the “Holy Grail Syndrome” and how you can combat this pitfall with five far more practical solutions.

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Written by Founder

How to Win the SEO and Content Marketing Arms Race

Turn on the news (or any marketing podcast) and you’ll hear it: a new arms race is upon us. No matter your industry or field of focus, SEO and content strategies as a whole are undergoing a dramatic shift, thanks in large part to Google’s latest Hummingbird update. Read on for a look at how you can adjust your content marketing tactics in 2015 to meet the growing demands of search engines while keeping these three themes in mind: semantics, speed, and security.

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