A Day at NASA’s Jet Propulsion Laboratory

This past week, one of my business partners and I had the pleasure of spending several hours with Steve Collins at NASA’s JPL. I’m sure it would be fair to say that had I been able to see a reflection of myself, it would have been a mixture of a wide-eyed child trying to soak absolutely everything in with the ear-to-ear grin of someone who couldn’t believe all of the real “fantasy-come-true” things he was seeing. That Steve, a completely down to Earth and plain-spoken, but insanely smart and accomplished NASA JPL engineer, took time out of his day to give us a personal tour of the facility was one of the most amazing and intellectually stimulating experiences in recent memory.

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Debunking 5 Myths of Innovation

If you are responsible for growing your business, improving the bottom line, and increasing the conversion of new customers, you’ve likely cautiously entered, jumped, slid in from the side, or accidentally found yourself knee-deep in the buzzword-rich world of business innovation.

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Written by VP of Brand Development

The 3 Act Story Model: Discovering True Consumer Behavior

​As marketers, we strive to learn everything there is to know about Millennials, Gen Xers, and the ever-evolving Baby Boomers. We’re great at segmenting, and slicing and dicing data captured from consumers until it looks like a Panera chopped salad bearing little resemblance to its origins. While useful, these details don’t help us to set the course of consumer marketing plans and goals. They’re simply too specific.​

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