Introducing our new website

​As the old adage goes, the shoemaker’s kids always go barefoot. Well, they just got some sweet new kicks. Despite our team being dedicated to producing some of the best client work in the business, we’re beyond excited to announce the launch of our new site. This labor of love represents months of hard work from an extremely talented group of people and our commitment to best-in-class digital creative and development. Give it a spin.

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Brands must expose themselves to gain market credibility

The consumers’ lust for data. There is a movement out there. A movement of passionate consumers who search for and evaluate every available piece of data before making a purchasing decision. This concept of “infolust” has sparked the emergence of a new and expanding persona, the Infosumer. The existence of which has created an inflection point in our society, where the masses realize the abundance of data at their fingertips and use it for more than settling arguments at a bar.

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Written by VP of Business Development

How YouTube Has Drastically Changed The Beauty Industry

YouTube has emerged as a dominant source of referral for major cosmetic brands. Marketers of cosmetics can no longer simply rely on the photo-shopped models of billboards, lifestyle magazines, and urban murals to secure market share. A vast new world of beauty-centered content has opened on YouTube, with literally billions of beauty-focused videos uploaded to the social site. Getting in on the YouTube action is a marketing mandatory.

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Written by VP of Business Development

3 Surefire Ways of Marketing to Social Gamers

The naysayers who dismiss the Internet as merely a tool for uploading selfies and all things self-incriminating have been proved wrong. We also play games! And that means the marketers of digital video games need to be fully engaged online.

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Written by VP of Business Development

Intern Diaries: Matt Bonini

We might call them minions, but the interns that walk through our doors don’t fetch coffee, they experience our full Digital Surgeons University program, work on client projects and contribute to the DS environment. Our interns are awesome, and we wanted to show them some love with our intern blog series. We caught up with some DS interns that found permanent positions in our office or used the skills they learned here to secure a job elsewhere.

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