Balancing Privacy And Personalization: The Challenge Of Marketing For Micro-Moments

I want to know. I want to go. I want to buy.

Today’s always-connected consumer uses their device to satisfy these intent-rich moments, named micro-moments by Google, the moment they are established. However, a recent report by Forrester found that merely 2% of organizations have the necessary capabilities to identify, deliver on, and measure micro-moments.

So what does it take to provide this instant gratification? You need to know your consumers better than they know themselves. Psychology, analytics, personas, customer journey mapping - leverage any tool you can. But there is another wrinkle here, what is the balance between privacy and convenience?

Read my latest on Forbes about how the 21st-century marketer can deliver experiences on demand without leaving the consumer feeling like an Orwellian big brother is watching.

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Written by Founder

The Battle for Consumer Loyalty in the Sports Vertical

With the release of our new sports marketing page, Enter the Arena, Digital Surgeons aimed to bring the passion of the sports consumer to life and capture the spirited competition facing brands engaged in the battle for consumer loyalty.

For brands, the arena where the battle will be won or lost lies in the passion of your consumers, give them the experience that inspires the life and performance they dream of - they will love you for it.

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Written by Executive Coordinator

A digestible guide to the new gaming ecosystem

The popularization of digital games has had profound effects within the interactive entertainment industry. The shrinking gap between producers and players is presenting the industry with a new set of challenges, but also exciting new opportunities. Today’s audiences have come to expect more sophisticated gameplay even from relatively simple games. We are witnessing a trend in technology which is pushing games to new platforms and distribution methods, slowly rendering the days of boxed games obsolete.

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Written by Creative Technologist

Why Innovation Must Build from Your Customer Experience

Innovation isn’t just another buzzword. It isn’t a “service” or even a “job”—it’s a way of existence. Digital Darwinism is coming for us all, companies must adapt or die.

While companies must continue to develop new, high-quality products, and meaningful new features for established products, there is another approach to innovation they should consider, but is often left on the table: innovating around customer experience goals.

When you focus on customer experience—especially with established goals and ways to measure—then you open up opportunities to create and capture more value.

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