Creative Crowdsourcing: Whom Does It Really Benefit?

“No one has ever become poor by giving” is a quote that has been variously attributed to Mark Twain, Maya Angelou, Mother Theresa, and that immortal know-it-all Anonymous. (It was actually Anne Frank, if you were wondering.) Thanks to a new trend in marketing though, many creatives are finding this to not be the case. This trend is called campaign crowdsourcing, and while more and more brands are beginning to embrace it, creatives are growing wary of what may prove to be a very lopsided deal.

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Written by Director of Creative Strategy

The 5 Steps to Creative Problem Solving

Ever wonder how the innovators of the world tap into their most creative selves? It isn’t magic, and they don’t possess some superhuman gene. No, all that’s needed to reach your pinnacle of creativity is a formula– and a work ethic that celebrates vulnerability and even failure. Find out the five steps that can help anyone discover creative solutions to problems big and small.

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Written by Founder

Is NFC The Next Big Opportunity For Video Advertising?

In Steven Spielberg’s 2002 film “Minority Report,” a pre couch-jumping Tom Cruise plays a hero cop in a dystopian 2054 America. One of the more memorable details in the film (perhaps owing to its chilling implications) was the presence of retina-scanning billboards that beam custom-tailored ads directly into one’s skull. If you know anything about near-field communication, though, you probably won’t be surprised to learn that this technology, albeit in a slightly less Orwellian form, has hit the streets 40 years earlier than Spielberg predicted. All of this is to say that as science fiction makes its inevitable transition into science fact, there will once again be enormous opportunities for those agencies and brands that are among the first to stake a claim on this new digital frontier.

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Written by Director of Creative Strategy

What Does the Marketer of the Future Look Like?

Today’s marketer is constantly searching for innovative ways to connect with their customers. Be it through innovative design or more engaged customer experience tactics, industry standards continue to evolve every day. So how can brands then ready themselves to work ahead of the curve? Discover what it means to be a marketer of the future and acquire the tools necessary for balanced and explosive growth.

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Written by Founder

Why Impressions Should be Your First Social Media Metric

Every time I speak with someone about social media measurement, the same question always comes up – what should I be measuring? If you work with social media at all, you’ve asked yourself this question or been asked this question. In reality, social media is not all that different, so why are we trying to measure it differently? Why are we trying to convince our SVPs of marketing to invest more money in a channel that is misunderstood, while using metrics that sound as lofty as the clouds in the sky?

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The 50/50 Experiment: A New Approach to Growth Hacking

Forget what you know about concept ideation. Rarely does a light bulb simply turn on in the mind of a marketer that leaves him or her with a groundbreaking “big idea”. No, world-class work takes time, effort, and above all else, open-mindedness. By sewing every seed (no matter how outlandish it may seem), it’s possible to grow even the tiniest of ideas into full-scale conceivable concepts.

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