Search Optimization
Modern SEO is all about best web practices. Search engines like websites that are well structured and people friendly. Good SEO strategies all include the Big Three: Great Content. Solid Coding. Strong Linking. Coordinate these with social media, PR, and compelling web design and you get Big Picture SEO.
Modern SEO is about People
Modern SEO strategy is not about some magic trick or formula that's ‘guaranteed' to yield high rankings. It's all about best web practices. Search engines like websites that are well structured and people friendly. Their current algorithms are a complex blend of factors based on what makes a good website experience for the user. And they change that blend frequently. While the major search engines may differ on some of the details, all of them are looking at the same fundamentals.
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The Big Three: SEO's Foundation
Every website and search engine optimization campaign is different, based on your goals, market, and resources, but any effective strategy will include the Big Three. The whole is greater than its parts.
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Great Content
Content that your audience wants and the search engines like. It's not about keyword stuffing. It's all about balance and the message.
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Solid Coding
Google wants websites that make sense. Easy to navigate, well structured, using current semantics and best web practices.
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Strong Linking
The right links pointing to your site are like votes that tell the search engines 'yes, this is a good place to visit.' Internal linking is important, too.
Partners in the Dance
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User Experience (UX)
This is web design with a mind and a mission. How do people interact with websites? What makes them take them action? These are the questions good UX answers. Visitors stick around and get in touch.
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PR and Outreach
PR and SEO are natural allies. Optimized press and articles yield dual benefits. More visibility for your brand. Great link opportunities.
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Social Media
This is the conversation. The social explosion opens up whole new ways to talk with people, not at them. It's how we get the lowdown on what customers love and hate...it's how we keep in touch. Coordinating SEO with social strategies can be powerful.
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Site Speed
Fast websites make happy users. Good page load times have a direct effect on user experience and conversion to action.
Big Picture SEO
Modern search engine optimization is all about the big picture. No marketing effort exists in a vacuum and SEO is no exception. Optimization is most effective when coordinated with social media, PR and compelling web design. That's what we're best at—the Big Picture. At the heart of every campaign is a unique strategy designed to drive the right kind of traffic to your website. And traffic is just the beginning-we'll advise you on ways to make sure your visitors take action-contact you, buy your product, download that video, or search for the closest store.
Today's SEO is a collaboration between provider and client, and most effective when coordinated with your other digital marketing efforts.
It's about the conversation
Good traffic is just the beginning. You've invited your guests. Now it's time for the conversation and some action. When choreographed with all aspects of marketing strategy, SEO becomes part of a digital dance that leads your guests from introduction to interest to action.
