Online Reputation Management Campaigns

Company reputation is a highly valuable commodity that can make or break a business. What the public, and especially your customers, think about what your company represents and how you do business is critical to the success of the organization. Misunderstandings, bad press, and blatantly malicious or slanderous statements can and do happen to even the most ethical of businesses. Reputation management and buzz monitoring have become ongoing necessities when so many are competing for the positive attention of consumers.

In today’s world of instant widespread communication, news travels fast and, unfortunately, bad news travels the fastest. With the internet now such a driving force in both the business and personal domain, maintaining a positive image on the web is a must. With the advent of Blogging anyone can write anything about anybody on the internet. Many Blogs have rules that discourage outright badmouthing of companies and individuals (called ‘flaming’), but many do not, and damaging information can take on much more subtle forms as well.

Disgruntled employees can pose as customers and malign your products or services. Competitors can do the same. Bad press can happen when someone in the media has a differing point of view or slants a piece to meet their own agenda. Sometimes real mistakes or customer service problems occur and get blown all out of proportion. Do some of these scenarios sound way too familiar?
How do you go about monitoring what’s happening to your company image online and what should you do when negative things are out there on the web?

The internet professionals at Digital Surgeons have a solution for businesses worried about their web reputation. We offer professional Reputation Management and Monitoring services for businesses across the nation. A number of do-it-yourself buzz monitoring tools exist online that will report company name or brand mentions. Some can even cross reference your name with certain key phrases that would put up a warning flag that something is amiss. The real dilemma begins once this information is gathered and the big questions arise:

What does all this online buzz mean to my company?
Is this something that really requires action, and when?
What reputation management strategies can I use to improve the situation?

This is where real web PR experts are needed with the experience to interpret the reputation monitoring data, analyze its significance to your company’s image, and then take action to build a counter campaign to neutralize the bad press and promote a positive online reputation that reflects what your business is really all about.
Digital Surgeons uses the most reliable buzz monitoring tools available on the market today. We then review the information gathered, make a determination of relevance and priority, and alert the client to the potential problem at hand.

Once a decision is made to move forward with positive action, our team of SEO experts, programmers, marketing gurus, and professional copywriters gets to work on strategies to bump bad Blog comments and news items to the bottom of the search engine listings and get them out of the eyes and mind of the customer. Digital Surgeons works with websites, Blogs, and news services to remove obvious examples of slander and malicious content as well.

Reputation Management is not just about downplaying negative comments on the internet. It’s also very much about letting your customers and the public know the great things your business has to offer to the consumer, the environment, the nation, or important causes. Companies that promote Green technologies and operate according to environmental principles need to let the world know about it. Corporations that donate significant funds or employee time to the fight against Cancer need to talk about it. Just as in the world of traditional Public Relations, internet PR and reputation management is an ongoing job of emphasizing the positive.

A reputable company image is important for every business in every kind of industry today. Protecting your online business reputation must become a high priority on the marketing and PR agenda. If you are already having trouble with negative content on the internet, or if you wish to enhance an already good corporate image, give the Reputation Management team at Digital Surgeons a call at (203) 672-2601 or fill out our easy website contact form.
Digital Surgeons is a full service internet marketing and web development agency and can help with every aspect of online promotion for your business. Ask us about expert search engine optimization, media buying, copy writing services, ecommerce development, Flash interactive web design, and much, much, more.