Search Engine Marketing Company - Media Buying, Media Planning Companies, Media Buying Agencies

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	Future Industries
	500% increase in website traffic from Search Engine Optimization

	Cosmeceutical Technologies
	Website Design and Copywriting, now responsible for 33% of total yearly revenue

	Tommy's Tattoo Supplies
	E-commerce Website Creation

	Global Security Solutions
	Promotional Website & Flash Demo

	Park Avenue Spine
	Search Engine Optimization that increased monthly traffic from 30 average visitors to 1200

	Tranquility Wellness Spa
	Website Design & Search Engine Optimization

Online Media Planning & Buying Campaigns

Buying media is a specialized skill, which requires knowledge of your target clients, consumer behavior, the media, and the criteria used to measure the value of an online campaign.

Some important questions to consider when beginning the media planning and buying process:

Who is your ideal target audience?
How and where do we best reach them?
What is the best media buying value for our marketing dollar?
Which ad design media will best target that audience?
What elements and concepts will get our audience excited?

Digital Surgeons will help provide these answers. A media buying campaign with Digital Surgeons delivers the powerhouse combo of our Award Winning Ad Design team and seasoned Internet Marketing Strategists, working together to create an effective Media Planning and Buying Campaign delivering the best value for your marketing dollar.

Cost per Action: An Attractive Media Buying Trend

Also known as Cost per Acquisition, CPA pricing allows the client to only pay when a specific action, whether a sale, phone call, or form completion, takes place. This places all the risk with the media seller, a very appealing situation for the media buyer. Media sellers also offer cost per click, payment by the day or week, and other methods of ad space purchasing.

Direct response marketing is an essential element in the success of most every online business venture. The competition for online advertising dollars continues to grow and even the most popular destinations for direct response advertisers are now offering attractive Cost per Action (CPA) pricing models.

The Media Planning & Buying Process

The media planning and buying process involves a number of steps:

Determining the target audience and their characteristics.
Researching the online destinations and methods for reaching this audience.
Negotiating for ad space with selected sites at the best value per marketing dollar.
Design and Creation of advertisements and rich media targeted at the ideal market audience.

Our professional team targets the ideal market audience, researches the best possible sites for reaching them, builds a cost-effective media buying plan with these online destinations, and creates online advertisements and rich media designed specifically to reach your market demographic.

Targeting the Market Audience

Digital Surgeons will work with you to gain an understanding of who your target audience is. Once identified, our media buying campaigns will include targeting that audience by geographic area, demographic profile, behavior tendencies, and a number of other factors.

Choosing the right advertisement website or network is based on the above stated factors of the intended market and the types of online destinations they are most attracted to. Specifics can include age, sex, education, geographical area, marital status, interests, and occupation.

To get to work on planning a highly effective media buying campaign, contact us via phone at (203) 672-6201 or fill out our convenient contact form. A member of our team will be in touch with you.

Building the Best Value for Your Media Dollar

Once your ideal client profile has been determined and online destinations have been identified, the Digital Surgeons media buying team goes to work to secure your business the very best value for your marketing dollar.

There are many Cost-per-Action advertisement programs available with popular website destinations. Other types of media buying offer a negotiated price based on site of the ad and the length of time to be aired on the site as well as Cost-per-Click or Pay-per-Click which are widely used by even the most recognizable branded companies.

Remember that the main goal is market and cost effectiveness. This does not equate to a 'cheap' strategy, it means accomplishing your market goals at the best price with the best service possible. Market effectiveness is a search for balance between your highest business aspirations and the costs you are willing to pay for them. Never underestimate the hidden costs of poor service and lack of planning.

Creating the Right Experience for Your Ideal Client

Each business has its own ideal client profile. The combination of tactics coupled with choice of advertising style needs to target the interests and influences of your unique market demographic.

The Digital Surgeons award-winning design team will create custom online advertisements and rich media solutions tailored to reach your audience. Our offerings include everything from simple, elegantly designed banner ads that clearly state your message, to a variety of database driven elements that tie the latest trends in Internet Marketing with other proven methodologies of online advertisement.

Rich Media

In general, the term 'rich media' describes a wide array of digital interactive media. Its defining feature is dynamic motion that can occur continuously over time or can be initiated by some type of user interaction. Examples include:

Dynamic Flash banners
Continuous 'ticker tape' type streaming ads
Streaming video and audio
Flash ads that respond when moused over
Interactive mini games
Online infomercials

Rich media is more eye-catching and involving than more traditional static advertisements, leading to higher click through rates and conversion to sale ratios.

Research has shown that advertisements which involve a variety of senses lead the consumer to feel like a participant in the advertisement experience are more likely to buy your product, use your service, and remember your brand.

Pulling it all Together

Media planning and buying requires a combination of scientific researching, artistic creation, and market smart business practices. Digital Surgeons brings deep experience and exceptional talent, in all of these arenas, to the media buying table.

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