2012 Digital Marketing Predictions
Marketing Companies will finally embrace the power of digital Smart marketers will either continue to shift their budgets to the [...]
Living on iCloud 9 with Apple Sync Services
When Apple announced their major upgrades a couple months back, our mouths watered over the new perks coming with OS [...]
Twitter: Ruling the Social Planet?
Twitter’s top Tweet: Apple’s iOS5 It’s another leap for social media as Apple integrates with Twitter. Apple announced that Twitter [...]
Foursquare, Gowalla, Loopt, Scvngr; the list of geolocation based social networks is growing faster than a bodybuilder on steroids.
The idea behind all of these networks is essentially the same: go someplace, do something (a check-in) and get rewarded with a badge, bonus, discount or freebie for doing it. The various levels to be achieved are a big part of the social gaming, in and of itself despite the offerings. Titles like “Mayor” and “Duke” give a clear sense of accomplishment vs. friends and other “competitors.” But there are clear rewards for the companies savvy enough to engage in the game – or, clearly, they wouldn’t be quite as keen to play along.

