Getting Visual with Pinterest Marketing Strategy: Part II
10 Pinterest Marketing Strategies for Businesses In Part I of this article series, we explored what Pinterest is and explored [...]
2012 Digital Marketing Predictions
Marketing Companies will finally embrace the power of digital Smart marketers will either continue to shift their budgets to the [...]
Advertising and the movie business have been complimenting each other since the dawn of time. Well, maybe not since caveman [...]
If you’re thinking about launching a user-generated ad campaign, you might want to read this cautionary tale via Pepsi Co’s [...]
The time may well be right for your brand to consider pairing with a social game. There’s a huge and [...]
We love to complicate things in the digital world. The concept of user experience (UX) is a perfect example. If [...]
When it comes to generalizations about social media, none is probably more common among many marketers than the assumption that [...]
In 2004 Converse became the first major advertiser to outsource an ad campaign to the masses (the term “crowdsourcing” hadn’t [...]
Way back in the sixties, around the time when a handful of New York ad agencies were slowly emerging from the dark days of the hard sell, Leo Burnett worked to keep his Chicago shop on the straight and narrow. He believed that all effective marketing communication had three basic components, and expected his creative department to produce work that followed these guidelines.
