Every year at the beginning of February, millions of people gather around their television sets to experience a cultural phenomenon. With dip in hand we all wager on the Super Bowl. Not necessarily on the game’s outcome, but rather on the marketing genius displayed during this unofficial National Holiday, this one special game. With a mere $4 million being dropped per ad, there is a lot to learn from what happens in between the downs. Here are 5 reasons why we love Super Bowl marketing and you should, too:
Blogging about your business can be a critical driver of your online success. Businesses that blog drive 55% more traffic to their site than businesses that don’t blog. It is a natural means for search engines, and users to discover your brand because each and every blog entry you create acts as a new entry point for potential customers to discover your site. Blogging about your industry drives prospects and, if done right, converts them into customers.
Pinterest isn’t “new” anymore. Having been co-founded in March 2010, Pinterest has seen three holiday seasons so far. Yet, no one has really figured out how to make their exciting, fun, and innovative new products a big hit on the platform during the holiday season.
E-commerce is steadily increasing each year, according to the U.S. Department of Commerce, and accounted for 5.4% of sales in Q4 of 2012. With that in mind, my favorite part about Pinterest as a social media site is that its users drive more site traffic and spend than any other social channel, according to Mashable. Home goods site, Wayfair, states it has seen shoppers referred by Pinterest are 10% more likely to make a purchase compared to traffic from other social channels, and are likely to spend 10% more on average, also according to Mashable.
Digital Surgeons is proud to officially announce that they have been selected as Nexxus Salon Hair Care‘s new social agency of record. Nexxus Salon Hair Care is a household name synonymous with quality in the hair care industry and Digital Surgeons will be helping the Unilever brand to expand their social community.
Nancy Chan, a Unilever senior brand manager had the following to say about the partnership. “We are excited to have Digital Surgeons join the Nexxus team. We look forward to leveraging their digital and social expertise to help initiate and strengthen relationships with our consumers.”
We at Digital Surgeons are overjoyed to begin working with the iconic brand. Prepare for lots of exciting work to come in 2013 and 2014 from Nexxus and Digital Surgeons!
There comes a moment when all account and strategy people look at the great design around them and think, “why not me?” You watch all day as designers effortlessly navigate Photoshop and start manipulating everyday assets into pieces of beauty. They have perfectly married technical ability with a broader sense of taste and vision; quickly differentiating between “good design” and “bad design”.
We all have enough hindrances, internal and external, barricading us from creating inspiring experiences. Don’t let your tools be one more brick in that creative block. Remember that design is all about time. Why? Because you will never have enough. So start with some healthy design habits to give yourself the opportunity for a rich social life or time to work on that side project you’ve been dying to bring into fruition. Whatever the reason, don’t let present you disappoint future you. These off-the-clock experiences are essential to keeping you sane and continually creative.