Social media has become one of the biggest enigmas of the Digital Age. It is widely accepted as not just a means for socialization, but also a viable marketing strategy. As brands quickly find new and interesting ways to utilize social media as a marketing vehicle, they all hit the same roadblock: how to measure success? Here is one way that we like to measure our social media success.
Hours upon hours go into planning and designing a holiday campaign. Copy is written, graphics are designed and elaborate digital and physical assets are built. Sometimes, the most important part of the process is easily overlooked: How are you going to get people to see it, engage with it, and share it?
A brilliantly thought-out campaign without proper promotional seeding is like peanut butter with no jelly. We’ve decided to share the jelly through five strategies that will help improve your chances of success this holiday season.
If your web presence doesn’t function properly on multiple platforms and devices it is no longer an, “oops, that’s ok,” situation. Marketers need to be aware that it is now a, “forget this website and their product,” situation. Responsive design and development is the new truth of digital marketing. Responsive design is a technique that makes content accessible on all platforms without compromising the experience. Responsive design is already supported by over 90% of mobile browsers and between 70-80% of desktop browsers.
At Digital Surgeons, we conduct ourselves as a team. We succeed and fail as a team; we all have a hand in everything that receives the Digital Surgeons stamp of approval. The best part about working at Digital Surgeons is the other members of the team. We come into work everyday with smiles on our faces and leave the same. With that in mind, we provide a more in-depth (and hopefully humorous) look at the intelligent men and women who make up the Digital Surgeons team.
My introduction to programming was, perhaps, different to most. I am a musician and have been writing and recording music since a young age. I have always been interested in technology and in my teens I started experimenting with audio programming, focusing on writing signal processing programs and tools to aid live performance. My interest in programming soon turned to an addiction and before long I was working as a developer building web apps, programming on both the front end and server side.