Does anyone really believe Facebook won’t make it? Since when does anyone really listen to Wall Street? Let’s face it, Wall Street is still sour. They drank the Kool-Aid and it wasn’t sweet.

Facebook was forced to go public by the SEC.  The revenue growth was phenomenal and they were investing in R&D as they should have been. Then the unexpected happened. A perfect storm. After years and years of waiting, the smartphone market finally started to impact the world in a significant way.  You can thank Google’s Android platforms for the acceleration.  Facebook wasn’t ready and they got caught with their pants down. Had Facebooks’s IPO been a year or two earlier, the public and Wall Street would have been in awe with the growth of this stock; $30 a share or better.

Don’t count Facebook out just yet…

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In 1975, two New York inventors created the mood ring. The ring contained an element that changed color dependent on your mood. It skyrocketed in popularity and such rings are still sold today. Mood rings reflect your mood as much as twitter bots and strippers actually like your personality: not at all. Is sentiment analysis the mood ring of the digital world?

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Communication is vital during technology troubles

It’s the nightmare of every brand in the digital age: a huge event is planned, tension is high and suddenly the website cripples as traffic reaches an all time high. In the case of Lilly Pulitzer, it was their End of the Season sale that brought in enough fashionista users to bring down lillypulitzer.com. We’ve seen this happen before, however credit is due to the internet marketing/digital strategy team at Lilly for their impeccable use of social media to handle questions, provide updates and ease concern, while staying so accurately on brand and serving as a pie in the sky model for all social media managers to idolize.

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Way back in the prehistoric time of December 2011; the incredibly intelligent, talented staff of Digital Surgeons wrote a list of predictions for 2012. These predictions were based on fact, science and the dark arts. Yes, the dark arts. We actually consulted an oracle for a glance into the near future. We asked her what the next year held in store for the digital marketing world. In retrospect, we should have asked who would win the World Series and placed bets accordingly. Oh well, as you can see below, the oracle’s $17.50 worth of wisdom was right on the money…

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Earlier this month, the Direct Marketing Association asked its e-zine subscribers, “Which of the following media combinations have you added to better integrate your marketing efforts?” Here’s how they responded:

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In 2011, the retail industry saw roughly $37.2B spent just on ecommerce transactions! But getting customers to open their e-wallets takes more than quality merchandise. It takes extremely creative people, smart forecasting, a reasonable timeframe and a great execution team to pull off an unforgettable promotion campaign.

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