Creative vs. Re-Creative
We consistently strive to be innovators, individuals, and creative thinkers, and yet we repeatedly find ourselves falling into a loop of re-creativity. Taking a step back to redefine creativity as innovative problem solving reveals it as a mere process: one that can be refined. As creative thinkers, staying fresh and getting inspired is the most difficult part of that process. We consistently play catch up by tracking trends, exploring the creative community and immersing ourselves in the industry. Having instant access to an endless library of work by other artists, researchers, and developers automatically amplifies the temptation to be over-influenced by existing work, increasing our likelihood to get lost in their ideas. Of course, nothing is ever entirely new, but we can trace the paths others have taken before us to help us go further and push our projects past the confines of the existing. And although many say there’s a fine line distinguishing inspired work from borrowed ideas or styles, I have to disagree. Look at a piece of work. It either feels too familiar or refreshingly new, right? Bam. There’s your guide. The creative process can often times become an internal battle, but you can track your journey and ensure a result to be proud of.