New Haven, Conn. (November, 2012) -The 2011 holiday campaign, Gaga’s Workshop, has recently concluded its award show run with some tremendous results. The digital campaign, which was created for Barneys New York by Digital Surgeons, took home a multitude of awards from various marketing and advertising councils and contests. The digital campaign consisted of a microsite with deep social and ecommerce integrations. Digital Surgeons executed the campaign with the goals of increasing holiday sales and driving in-store traffic.

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The Business of ExpressionEngine

Brad Parscale

Owner of Giles-Parscale and DevDemon Add-Ons.

Summary:

This question always returns, “how do I increase revenue in my business?” I will break down different models of producing increased revenue utilizing ExpressionEngine. From the moment you meet a client, you can start preparing them to be a residual income provider. I will give details on how to prevent ExpressioneEngine income opportunities from passing you by. Learn how to maximize your income from each client and provide a more holistic approach to your web business.

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Everyone loves having one place to grab slide decks, speaker notes, etc. I was hoping there would be one place to grab everything after attending EECI Brooklyn last year and that wasn’t the case. So during this year’s EECI in Austin, I created a public Google Document where I could capture all of my notes and others could contribute as well.  My name’s Pete Sena and this experiment proved to be a great success. I’ve captured all of the notes from the two days into two semi-succinct posts for easy reference and refreshing.  Thank you to everyone who made this conference great and who contributed to the original Google document. I hope this is helpful!

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I’ve been waiting for this day. I think the whole world has been waiting for this. Facebook “Real” Gifts are finally here! This is a game changer for the world of meaningless gift buying. It also has the potential to be a huge revenue generator for everyone involved.

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App.net, a paid alternative to Twitter, recently met its funding goal of $500,000. The service exists as an exclusive social platform funded by membership fees, not by advertising revenue. To say App.net doesn’t think highly of Facebook and Twitter’s ad platform is a serious understatement. This utopian social network exists to focus on its users, not on advertisers.

Any digital marketer worth their salt will tell you that social networks are not just ad platforms but rather viable channels of communication. With that in mind, we look at brands that could potentially succeed on App.net and which may not.

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Cross screen marketing is the answer to…what were we talking about? Oh yeah, the short attention span of today’s audience. No one can seem to focus on anything for more than five minutes without checking their email or social networks on their phone. Who cares about commercials anymore when your head is buried in a tablet the moment a show pauses for commercials? Fragmented attention spans call for fragmented marketing efforts.

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