This past year saw an explosion in the number of smartphones and tablets and the results are everywhere. On the train, in restaurants, and even while walking down the street: eyes are glued to the device in front of them. But if you look up past your iPhone, you can instantly see the opportunity and potential for mobile marketing. And while 2011 may have been the year of the boom, we think 2012 could be the year we get the marketing aspect right. Or at least begin to.
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The Super Bowl has always been as big an event for advertisers as it is for sports fans, and this year proved to be no exception. Super Bowl XLVI brought in record numbers again with 111.3 million people watching, the most in U.S. television history and advertisers spared no expense to make a good impression. The average 30-second ad cost about $3.5 million, maxing out at $4 million.
The day after the Super Bowl always sparks the best conversations among those at your office. Not only to talk about the game itself, but what is more of a hot topic are the commercials. Everyone always has his or her opinion on what was a great marketing strategy, and what just didn’t work.
Slowly, the excitement in one day of ads has drifted into the digital world, allowing for these campaigns to have some longevity and giving non-sports fans a chance to see what they missed. This year, it’s going one step further.
You’ve decide you’re going to place a bet on the big game. It is after all, the Superbowl. You’re no expert though, just looking to have a stake in the game other than weighing in on which company takes the crown from last year’s Etrade “baby” commercial. Where do you go for info? Well, like many, you’ll likely start at the water-cooler, coffee machine, Red Bull dispenser or whatever other vice is typical in your office, to push past that “2:30 feeling.” Your colleagues are no help, they haven’t placed a bet since wagering on how many times FOX mentions Brett Farve in last year’s broadcast, or how long Christina Aguilera will hold the word “Brave” while singing botching the National Anthem.
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