Historically as an agency, we have always believed that social media should be handled in-house. We recommend that if an in-house social media team is possible, brands should pursue that option. It now seems that brands are finally catching on as Nike has recently moved all of its social media activity in-house and there are rumblings that other iconic brands are poised to do the same. We don’t believe there is any black and white definitive answer to the social media question such as “All brands should do social media in-house” or “All brands should hire agencies to handle every aspect of their social media strategy” or “social media is the devil”. We will, however, try to shine some light on the facts to making the decision to bring social in-house vs. hiring an agency.
Video will get bigger as a medium
People aren’t getting any less lazy in 2013. Why read a blog post when the same information can be conveyed to you in a 30 second video? With streaming quality increasing and camera prices decreasing, in 2013 it will be easier than ever to produce and then distribute content.
Just in the nick of time. Ancient Maya whiteboard computation exercises uncovered earlier this year show calculations indicating that the world, as we know it, will go on for the foreseeable future.
“The deadline of the world has been extended,” declared triumphant anthropologists. “The universal consensus is that the Mayans knew we would need more time to get the ending right.”
While the new calculations refute the destruction timetable so long attributed to that vanished civilization, they also give us an opportunity to consider what we might be better off without starting in 2013.
Here at DS we’re truly grateful that the world is likely to keep turning. And, we would be even more grateful if the following design, technology, and communications stuffs would actually cease to exist by the end of 2012. Consider a mini-Maya end of days for the following.
New Haven, Conn. (November, 2012) -The 2011 holiday campaign, Gaga’s Workshop, has recently concluded its award show run with some tremendous results. The digital campaign, which was created for Barneys New York by Digital Surgeons, took home a multitude of awards from various marketing and advertising councils and contests. The digital campaign consisted of a microsite with deep social and ecommerce integrations. Digital Surgeons executed the campaign with the goals of increasing holiday sales and driving in-store traffic.
The Business of ExpressionEngine
This question always returns, “how do I increase revenue in my business?” I will break down different models of producing increased revenue utilizing ExpressionEngine. From the moment you meet a client, you can start preparing them to be a residual income provider. I will give details on how to prevent ExpressioneEngine income opportunities from passing you by. Learn how to maximize your income from each client and provide a more holistic approach to your web business.
Everyone loves having one place to grab slide decks, speaker notes, etc. I was hoping there would be one place to grab everything after attending EECI Brooklyn last year and that wasn’t the case. So during this year’s EECI in Austin, I created a public Google Document where I could capture all of my notes and others could contribute as well. My name’s Pete Sena and this experiment proved to be a great success. I’ve captured all of the notes from the two days into two semi-succinct posts for easy reference and refreshing. Thank you to everyone who made this conference great and who contributed to the original Google document. I hope this is helpful!