Way back in the prehistoric time of December 2011; the incredibly intelligent, talented staff of Digital Surgeons wrote a list of predictions for 2012. These predictions were based on fact, science and the dark arts. Yes, the dark arts. We actually consulted an oracle for a glance into the near future. We asked her what the next year held in store for the digital marketing world. In retrospect, we should have asked who would win the World Series and placed bets accordingly. Oh well, as you can see below, the oracle’s $17.50 worth of wisdom was right on the money…
In 2011, the retail industry saw roughly $37.2B spent just on ecommerce transactions! But getting customers to open their e-wallets takes more than quality merchandise. It takes extremely creative people, smart forecasting, a reasonable timeframe and a great execution team to pull off an unforgettable promotion campaign.
Social media has become one of the biggest enigmas of the Digital Age. It is widely accepted as not just a means for socialization, but also a viable marketing strategy. As brands quickly find new and interesting ways to utilize social media as a marketing vehicle, they all hit the same roadblock: how to measure success? Here is one way that we like to measure our social media success.
Hours upon hours go into planning and designing a holiday campaign. Copy is written, graphics are designed and elaborate digital and physical assets are built. Sometimes, the most important part of the process is easily overlooked: How are you going to get people to see it, engage with it, and share it?
A brilliantly thought-out campaign without proper promotional seeding is like peanut butter with no jelly. We’ve decided to share the jelly through five strategies that will help improve your chances of success this holiday season.
At Digital Surgeons, we conduct ourselves as a team. We succeed and fail as a team; we all have a hand in everything that receives the Digital Surgeons stamp of approval. The best part about working at Digital Surgeons is the other members of the team. We come into work everyday with smiles on our faces and leave the same. With that in mind, we provide a more in-depth (and hopefully humorous) look at the intelligent men and women who make up the Digital Surgeons team.
This Week’s Top Story:
It was all about the eReader industry this week as news flooded in about the three mainstream competitors: Barnes and Nobles’ Nook, the Amazon’s Kindle and the Apple’s iPad. It’s all about who has the majority (which is iPad, for now) and where the money’s going. First, Microsoft backed Nook full force by investing $300 billion in the Barnes and Nobles device. Later in the week, Target announced that it would no longer be selling Kindles due to a ‘conflict of industry’ as rumors swirled that a new deal with Apple motivated the decision.
Apple currently leads with 68 percent of the market, however the race is far from over and it’s getting dirtier. Barnes and Nobles has even gone so far as to claim the Kindle it “not that good in bed.”