There comes a moment when all account and strategy people look at the great design around them and think, “why not me?” You watch all day as designers effortlessly navigate Photoshop and start manipulating everyday assets into pieces of beauty. They have perfectly married technical ability with a broader sense of taste and vision; quickly differentiating between “good design” and “bad design”.
We all have enough hindrances, internal and external, barricading us from creating inspiring experiences. Don’t let your tools be one more brick in that creative block. Remember that design is all about time. Why? Because you will never have enough. So start with some healthy design habits to give yourself the opportunity for a rich social life or time to work on that side project you’ve been dying to bring into fruition. Whatever the reason, don’t let present you disappoint future you. These off-the-clock experiences are essential to keeping you sane and continually creative.
Creative vs. Re-Creative
We consistently strive to be innovators, individuals, and creative thinkers, and yet we repeatedly find ourselves falling into a loop of re-creativity. Taking a step back to redefine creativity as innovative problem solving reveals it as a mere process: one that can be refined. As creative thinkers, staying fresh and getting inspired is the most difficult part of that process. We consistently play catch up by tracking trends, exploring the creative community and immersing ourselves in the industry. Having instant access to an endless library of work by other artists, researchers, and developers automatically amplifies the temptation to be over-influenced by existing work, increasing our likelihood to get lost in their ideas. Of course, nothing is ever entirely new, but we can trace the paths others have taken before us to help us go further and push our projects past the confines of the existing. And although many say there’s a fine line distinguishing inspired work from borrowed ideas or styles, I have to disagree. Look at a piece of work. It either feels too familiar or refreshingly new, right? Bam. There’s your guide. The creative process can often times become an internal battle, but you can track your journey and ensure a result to be proud of.
From Blackberrys and Palms to mobile sites and apps, it’s been a long and trying road that has landed us at Responsive Design. Allow Digital Surgeons to take you on a journey from the past to the present and even a glance into the future of Responsive Web Design.
David Blain’s ELECTRIFIED
The fusion of technology, illusion, and connectivity inevitably sparks the interest of any audience. Last year, Intel partnered with illusionist David Blaine to leverage his shocking talents and create a live-streamed interactive performance piece controlled by the Ultrabook.
A beautiful, cohesive and web-optimized digital catalog seems to be the unicorn of the Internet, even today. Many of the hottest fashion brands have an immersive online presence, until you start browsing their lookbooks. Converting a print piece onto the web takes a little finessing, so we’ve aggregated a few best practices and examples of fashion brands that we feel did digital cataloging right. Here are a few samples of online catalogs that are both easy to digest and maintain a strong brand essence. Not to mention, they’re just plain beautiful.