Marketing insights: KFC = Kentucky FAIL Chicken

Have you had the opportunity to see the video with Mel Gibson on Jimmy Kimmel?  Take a look here….

Then KFC apparently responded with this….

REALLY?  It’s great that they tried to respond, as marketers.  It’s was current, relevant, and all kinds of good stuff.  But this is a little hard to watch.  It’s not that funy and it’s uncomfortable to watch.  I really look at this as a missed opportunity for KFC.  Great idea, poor execution.