Social demographics 2010: A fresh look at Facebook and Twitter
One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.
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Comments
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interesting and informative graphs, thankyou. I found the demographic info insightful
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Data & graphs are very interesting. I agree re comment that the ’9-5′ mentality is the core user group, but what are the projected changes in that group as some of them ascend to higher income groups? Will they retain their social networking habits they cultivated while earning less?
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Great piece with a lot of good info!!
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@dsfreeworld I do not think the percentage of high income people in these social mediums are a reflection of them not having the time or need for social media rather it is a relative correlation between the % of household incomes nationally. According to wikipedia 6% or 7mm of the U.S households have income of over $150,000. Facebook has 30mm users that have HHI of $150,000 or more therefore I would say just about everyone use Social Media.
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@dsurgeonsceo agreed, all use social media but i will always contend that those with more time on their hands use it at a different level when compared to the other group….overall, great article and very informative
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[...] L’infographic presenta un’analisi sociodemografica comparativa dell’utenza di due grandi social network: Facebook e Twitter. [...]
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[...] Click image for larger view. Update—Typo: “In College” means “Some College.” From the wonderful folks at Digital Surgeons. [...]
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How do you explain 27% of Twitter users logging in every day while 52% of them update their status daily? Hard to update without logging in. What is the 52% of? Graphic implies it’s 52% of all users, but that wouldn’t make sense. Thanks!
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@steve logging in would imply directly to twitter vs updating your status through the api on another app like hootsuite for example.
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Total nonsense in the first comment from DSFreeworld about earnings distribution. Those percentages are nearly representative of income distribution in society at large; they’re slightly lower not because of the ‘concentration’ or ‘focus’ of rich people but simply a reflection of the other statistic that you conveniently ignore: age. Twitter and Facebook are used mostly by younger people. Younger people tend to earn less than more experienced older people.
So in fact the only conclusion to be drawn is exactly as dsurgeonsceo says above: everyone uses social media.
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[...] em agosto/2010 pela digitalsurgeons o infográfico Facebook vs Twitter #viralizou esta semana! Os dados são baseados na população [...]
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[...] en octobre dernier, le très beau comparatif 2010 de Digital Surgeons, Facebook vs Twitter, est en train de faire le tour de la [...]
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[...] I wanted to share with you an informative infographic put together by DigitalSurgeons.com comparing demographic data between Facebook and Twitter. I found some surprises here.For example, [...]
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[...] en octobre dernier, le très beau comparatif 2010 de Digital Surgeons, Facebook vs Twitter, est en train de faire le tour de la [...]
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Can I ask 88% / 87% of what people are aware of FB / Twitter – people surveyed? The rest are percentages of users of the application? How were the stats gleaned? From the application or from a survey, or both. I’d like to quote from this in a presentation but need to understand how you got data.
thx
alice -
I tweeted at you as well, but TechCrunch reported that Twitter had 190 million users in June of this year. How could they only have 106 million now? The graphic is beautiful and stats are interesting, the total numbers just seemed off.
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[...] Ιδού λοιπόν ένα που δημιούργησε η ομάδα των digitalsurgeons τα δημογραφικά στοιχεία των δύο μεγαλύτερων Social Networks, [...]
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[...] Via [...]
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[...] DÉCOUVREZ CI-DESSOUS L’INFOGRAPHIE QUI BUZZ ! Entre Facebook et Twitter, à quel réseau social se voue la planète ? C’est la réponse que vous trouverez en consultant l’excellent comparatif 2010 publié en octobre dernier par Digital Surgeons. [...]
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[...] There are some interesting insights (and assumptions) made on the company’s blog about this information. Link here to read their comments. [...]
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[...] (social media), merită să-ţi arunci o privire pe demograficul făcut în octombrie 2010 de Digital Surgeon, facebook vs. twitter (cu singura menţiune că utilizatorii de twitter depăşesc deja 190 [...]
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[...] See original post by digitalsurgeons, along with some interesting comments. [...]
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[...] sie erst nach knapp 4 Monaten zu uns nach Deutschland gelangt. Bereits am 10. August wurde sie bei Digital Surgeons veröffentlicht und erst jetzt erscheint hier in den deutschen Blogs. Egal, nun ist sie ja da und [...]
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[...] en octobre dernier, le très beau comparatif 2010 de Digital Surgeons, Facebook vs Twitter, est en train de faire le tour de la [...]
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How do you explain 52% of user udating their status every day vs. 27% loggin in every day?
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It’s really amazing work, guys! Just wondering what tool were you using in making this graphic? Can anybody please tell me?
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[...] spiegazioni per cui il livello di popolarità di Twitter (anche nei mass-media) è molto alto, lo stesso di Facebook, mentre il numero degli iscritti (150 milioni nel mondo è l’ultimo dato disponibile si parla di [...]
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what a interesting graph. how did you make this kind of graph? show different percentage by area instead of angle. like this”http://i53.tinypic.com/2nrmwwl.png”. which software did you use?
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[...] de entre 26 y 44 años. Otras cosa que llama también la atención en esta estupenda infografía de digitalsurgeons.com es el alto porcentaje de twitteros considerados como seguidores y consumidores de marcas. Nótese [...]
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Are this stats about US users only?
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[...] interesting info-graphic from Digital Surgeons comparing Facebook and Twitter: Facebook vs [...]
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For the few who asked Digital Surgeons to explain the (Twitter) 27% logins everyday and 52% of logins update status everyday… please notice that the graph/text says 52% OF LOGINS update their status everyday.
I think the graph is pretty clear enough. Thanks Digital Surgeons.
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I love ur demographic. its awesome
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What’s very interesting is that from the pie chart that 9% of facebook is concerned with Gender, with the other 91% evenly divided amount the remaining categories.
The chart really illustrates the numbers. For example, from the top stacked bar chart, you can easily see that the number 13-17 year old people is nearly the same as the number of people making 0-25,000 dollars.
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I really like how you organized the statistics into a chart. It really helps me understand and realize the difference between the two social media sites. However, i think it is interesting how Twitter is more popular among college students because for me, most of my college friends have Facebook, not Twitter. Also, I find it odd that Facebook has more brand followers. Maybe it is because Twitter’s still fairly new but based off my own usage, I follow a lot more brands on Twitter than I do on Facebook.
so what this clearly shows is that higher income level people have no time in their day to socialize on the web. That makes total sense based on the numbers. 11% of the users account for $100K plus income in both social networks telling me that although they are statistically involved they, in all logical probability, represent a brand themselves either in a marketing, executive or research level. They are part of the online social world to track the behavior of their brand and/or their competitors brand(s).
What this further tells you is that higher income bracketed individuals who would have no need to be on a social network as part of their normal daily routine as it has no relation to their business, are earning the income they are because a concentration and focus on their livelihood far outweighs status updating and twittering and overall caring about what their friends and family are “up to” in an online social environment. Makes total sense; after all, why do you think those folks earn what they earn? Because they prioritize working hard over wasting time online.
Your $25K – $50K earners however will always make the median income because they pull the “9 to 5″ mentality and spending time in an online social network takes precedent in their day to escape from having to work for a living.