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Archive for the 'Search Engine Optimization & Marketing' Category

Most Recent Report Shows Click Fraud Still Climbing: It’s Past Time to Reroute Marketing Dollars into Search Engine Optimization.

Click Forensics has just released their latest click fraud statistics showing an overall industry average click fraud rate of 16.6% for the fourth quarter of 2007. This figure is up from 14.2% in the third quarter of 2006 and from 16.2% in just the previous third quarter of 2007.
Even more disturbing is a 28.3% […]

Recent & Dramatic Changes in Google Keyword Competition Levels

Google has recently made a number of changes to its search engine algorithms in order to improve upon how fairly websites are ranked within the search engine results. This event presents new mysteries for search engine optimization firms and SEO experts to unravel in the quest to help our clients become successful in their […]

2007 Search Engine Market Share Still Dominated By Google

Another work week comes to end for the people that do not work weekends and nights like Digital Surgeons. The sun is down here on the East Coast and the city is lit up. It’s warm, the motorcycles are humming about through the city of
New Haven. And… Oh yeah, Google is still […]

Big City, Small World…Social Network Marketing

This morning one of my clients from New York City Instant messaged me to let me know how successful his Social Network Marketing (SNM) Campaign has become for him. This client owns a multi-practice medical office in midtown
Manhattan. Search Engine Optimization (SEO) had proven to be fruitful. Pay-Per-Click Marketing was outrageously expensive, […]

what is Link Baiting?

Getting traffic to your website can be a difficult task. When you do, why would people want to revisit? Why should they bookmark it? Why would they tell others about your site? These are all valid questions you should ask yourself when writing content and blogs for your site.
This is where link baiting comes […]

Google shows businesses how to get action.

Google announced the release of their latest Adwords product Pay Per Action. This new advertising product challenges marketers to figure out exactly what the desired action is that they want their ads to result in and what its worth to their business.

During the tenure of Pay Per Click advertising aka sponsored link […]