On February 24, when Google announced that its real-time search results would now include Facebook public status updates, the importance of professional social networking sky rocketed. Google’s attempt to deliver the newest and most widespread results is causing businesses everywhere to address their relevance in today’s society, and more importantly, on the web.
The Impact on [...]
Today’s World of Internet Marketing Makes the Yellow Pages Obsolete
Who Still Uses the Yellow Pages for Information?
The Kelsey Group, an advertising research firm, reported that in 2008 alone the drop in print yellow page usage was 10 percent from the previous year. The YPA (Yellow Pages Association) reported a drop along the lines of 7.6 percent [...]
Each month we are sharing questions we hear with our friends and clients. If we’re getting asked, that must mean other people are wondering too! So without further ado….
Why should’t I just do my Pay Per Click myself????
There are many different variables that can affect a PPC, or Pay Per Click campaign. We’ve been asked [...]
Today, we had an unexpected staff meeting at Wozniak’s Meat Market on Grand Avenue. Hilarity ensued when we realized that we had all pretty much decided that was the place to be spontaneously. Below is a list of attendees, what they purchased, and what would have been a better use of their time:
Chris [...]
I thought it was important to bring to light 2 Google Experiments that recently graduated from the Google Labs. These recent grads further emphasize the need for business to use organic and Local SEO.
1. GOOG-411: Allows users to access Google Local results without needing an internet connection. Simply call 800-GOOG-411, say your location, [...]
Online marketing strategy is supposed to be about connecting with vs. interrupting the audience for search in 2009, and gaining attention and eyeballs via contribution and relevance. This next generation of web mentality is also being separated from the past by being characterized as user-contributed vs. user-generated, meaning that users aren’t just participating, they are [...]
I am often asked Why does it take so long to gain visibility in the Search Engine Results Pages of Google. Why SEO is ongoing process and can’t be done over night.
On October 22nd during a Q&A session with some of the Google Folks it was mentioned that Google made over 450 changes to their [...]
Last Wednesday the Greater New Haven Chamber of Commerce hosted their new online marketing partner, Digital Surgeons, for a well-received Website Analysis Workshop. Chamber members met with David Salinas, CEO, and Peter Sena II, CTO for a casual, intimate clinic with their websites as patients for examination by the Surgeons.
Local New Haven area businesses [...]
The State of New York’s new tax law requires that all online retailers “doing business in New York” register with the state to collect sales taxes by June 1, 2008. Those who do not register, will face audits for quarters previous to the deadline. Internet superstar Amazon is suing New York State Department of Taxation and Finance (DTF)over this new tax law they describe as unconstitutional. If this tax law is upheld in the courts, the other states are likely to follow and the door is open for more and even broader taxes on internet commerce.
With first quarter 2008 earnings of $5.19 billion, search engine monster Google shows an incredible 42% increase over first quarter 2007 figures. Google continues to lead the industry in market share for online searches, as a trend setter for standards and features, and as the make of webmaster guidelines site building. Online businesses cannot afford to keep turning a blind eye to Google and search marketing should be a critical item in the marketing budget.