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Archive for the 'Pay Per Click Management' Category

Most Recent Report Shows Click Fraud Still Climbing: It’s Past Time to Reroute Marketing Dollars into Search Engine Optimization.

Click Forensics has just released their latest click fraud statistics showing an overall industry average click fraud rate of 16.6% for the fourth quarter of 2007. This figure is up from 14.2% in the third quarter of 2006 and from 16.2% in just the previous third quarter of 2007.
Even more disturbing is a 28.3% […]

From The Big Leagues to the All Stars PPC ROI: Increasing Conversion Percentage

With 6.4 Billion searches performed per month on the major search engines, there are a lot of people looking, self educating, and buying up everything and anything you can think to sell. With Pay Per Click platforms such as Google Adwords or Yahoo! Overture, any business can compete for their share of the marketplace. Unfortunately, […]